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Tourism and Culture in the Age of Innovation

2016-03-03 Business & Economics
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Release : 2016-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 283/5 ( reviews)

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Book Synopsis Tourism and Culture in the Age of Innovation by : Vicky Katsoni

Download or read book Tourism and Culture in the Age of Innovation written by Vicky Katsoni. This book was released on 2016-03-03. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on cultural tourism as it develops into the second decade of the new millennium. It presents recent hospitality and tourism research findings from various sources, including academic researchers and scholars, industry professionals, government and quasi-government officials, and other key industry practitioners. It discusses the latest tourism industry trends and identifies gaps in the research from a pragmatic and applied perspective. It includes specific chapters on innovation in tourism, the virtual visitor, cross-cultural visions of digital collections, heritage and museum management in the digital era, cultural and digital tourism policy, marketing and governance, social media, emerging technologies and e-tourism and many other topics of contemporary significance in global hospitality and tourism. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Second International Conference on Cultural and Digital Tourism.

Cultural and Tourism Innovation in the Digital Era

2020-02-13 Social Science
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Release : 2020-02-13
Genre : Social Science
Kind : eBook
Book Rating : 422/5 ( reviews)

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Book Synopsis Cultural and Tourism Innovation in the Digital Era by : Vicky Katsoni

Download or read book Cultural and Tourism Innovation in the Digital Era written by Vicky Katsoni. This book was released on 2020-02-13. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and practice in the digital and innovation era. It offers stimulating new perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy. A central theme is the need to adopt a more holistic approach to tourism development that is aligned with principles of sustainability; at the same time, the book critically reassesses the common emphasis on innovation as a tool for growth-led and market-oriented development. In turn, fresh approaches to innovation practices underpinned by ethics and sustainability are encouraged, and opportunities for the exploration of new research avenues and projects on innovation in tourism are highlighted. Based on the proceedings of the Sixth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and edited in collaboration with IACuDiT, the book will appeal to a broad readership encompassing academia, industry, government, and other organizations.

Innovative Approaches to Tourism and Leisure

2017-12-29 Business & Economics
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Release : 2017-12-29
Genre : Business & Economics
Kind : eBook
Book Rating : 032/5 ( reviews)

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Book Synopsis Innovative Approaches to Tourism and Leisure by : Vicky Katsoni

Download or read book Innovative Approaches to Tourism and Leisure written by Vicky Katsoni. This book was released on 2017-12-29. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.

Strategic Innovative Marketing

2017-06-02 Business & Economics
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Release : 2017-06-02
Genre : Business & Economics
Kind : eBook
Book Rating : 886/5 ( reviews)

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Book Synopsis Strategic Innovative Marketing by : Androniki Kavoura

Download or read book Strategic Innovative Marketing written by Androniki Kavoura. This book was released on 2017-06-02. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.

Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities

2019-06-14 Business & Economics
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Release : 2019-06-14
Genre : Business & Economics
Kind : eBook
Book Rating : 963/5 ( reviews)

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Book Synopsis Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities by : McDonald, J. Scott

Download or read book Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities written by McDonald, J. Scott. This book was released on 2019-06-14. Available in PDF, EPUB and Kindle. Book excerpt: Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of cultural tourism that are a result of the applications of web-based and other information technologies including Web 2.0 innovations, locational technologies, and digital imaging. It features a wide range of topics such as economic development, mobile applications, and green development, and is intended for use by hotel management, travel agents, event organizers and planners, airline managers, academicians, researchers, students, and professionals in the tourism and hospitality industry.

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