Thinking Through Communication

2016-08-19 Language Arts & Disciplines

Author : Sarah Trenholm
Release : 2016-08-19
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 114/5 ( reviews)

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Book Synopsis Thinking Through Communication by : Sarah Trenholm

Download or read book Thinking Through Communication written by Sarah Trenholm. This book was released on 2016-08-19. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its teachability, Thinking Through Communication provides an excellent, balanced introduction to basic theories and principles of communication, making sense of a complex field through a variety of approaches. In an organized and coherent manner, Thinking Through Communication covers a full range of topics- from the history of communication study to the methods used by current communication scholars to understand human interaction. The text explores communication in a variety of traditional contexts: interpersonal, group, organizational, public, intercultural, computer-mediated communication and the mass media. This edition also offers new insights into public speaking and listening. This text can be used successfully in both theory- and skills-based courses. Written in a clear, lively style, Trenholm's overall approach-including her use of examples and interesting illustrations-helps both majors and non-majors alike develop a better understanding of communication as a field of study and an appreciation for ways in which communication impacts their daily lives.

Thinking Through Communication

2020-08-23 Business & Economics

Author : Sarah Trenholm
Release : 2020-08-23
Genre : Business & Economics
Kind : eBook
Book Rating : 985/5 ( reviews)

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Book Synopsis Thinking Through Communication by : Sarah Trenholm

Download or read book Thinking Through Communication written by Sarah Trenholm. This book was released on 2020-08-23. Available in PDF, EPUB and Kindle. Book excerpt: The ninth edition of this textbook for hybrid introductory communication courses provides a balanced introduction to the fundamental theories and principles of communication. The book explores communication in a variety of contexts—including interpersonal, group, organizational, and mass media—and provides students the theoretical knowledge and the research and critical thinking skills they’ll need to succeed in advanced communication courses and professions. The first section explores the history of communication study and explains basic perspectives used by scholars in the field. The second looks at how communicators decode and encode messages, while the third examines channels and contexts, from interpersonal to mass media. This edition devotes attention to how new technologies are changing the ways we think about communication, with revised and updated examples, and gives special attention to relevant critical theory. Two appendices give users the flexibility to tailor their courses to the interests and needs of their students, offering guidelines for preparing and presenting public presentations and giving examples of major research methods. Thinking Through Communication is an ideal textbook for Introduction to Communication courses that aim to provide a comprehensive overview of the field. Material for instructors containing PowerPoint slides, test questions, and an instructor’s manual is available at https://routledge.com/9780367857011.

Design Thinking in Technical Communication

2021-05-18 Technology & Engineering

Author : Jason Tham
Release : 2021-05-18
Genre : Technology & Engineering
Kind : eBook
Book Rating : 309/5 ( reviews)

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Book Synopsis Design Thinking in Technical Communication by : Jason Tham

Download or read book Design Thinking in Technical Communication written by Jason Tham. This book was released on 2021-05-18. Available in PDF, EPUB and Kindle. Book excerpt: This book explicates the relationships between design thinking, critical making, and socially responsive technical communication. It leverages the recent technology-powered DIY culture called "the Maker Movement" to identify how citizen innovation can inform cutting-edge social innovation that advocates for equitable change and progress on today’s "wicked" problems. After offering a succinct account of the origin and recent history of design thinking, along with its connections to the design paradigm in writing studies, the book analyzes maker culture and its influences on innovation and education through an ethnographic study of three academic makerspaces. It offers opportunities to cultivate a sense of critical changemaking in technical communication students and practitioners, showcasing examples of socially responsive innovation and expert interviews that urge a disciplinary attention to social justice advocacy and an embrace of the design-thinking principle of radical collaboration. The value of design thinking methodologies for teaching and practicing socially responsible technical communication are demonstrated as the author argues for a future in the field that sees its constituents as leaders in radical innovation to solve wicked social problems. This book is essential reading for instructors, students, and practitioners of technical communication, and can be used as a supplemental text for graduate and undergraduate courses in usability and user-centered design and research.

What Were They Thinking?

2008-08-27 Business & Economics

Author : Steve Adubato
Release : 2008-08-27
Genre : Business & Economics
Kind : eBook
Book Rating : 536/5 ( reviews)

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Book Synopsis What Were They Thinking? by : Steve Adubato

Download or read book What Were They Thinking? written by Steve Adubato. This book was released on 2008-08-27. Available in PDF, EPUB and Kindle. Book excerpt: Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simply hope for the best, praying that they never face a crisis. Either way, as Steve Adubato says, "Wishful thinking is no substitute for a strategic plan." Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put you above questioning Bill O'Reilly: Know when to stop defending yourself and save face Former EPA Administrator Christie Whitman: Proof that your written words can come back to haunt you Hurricane Katrina: A natural disaster that led to a larger governmental disaster The Catholic Church's pedophilia scandal: Denial won't get rid of the skeletons in your closet Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?

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