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There's No Business That's Not Show Business

2003-06-24 Business & Economics
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Release : 2003-06-24
Genre : Business & Economics
Kind : eBook
Book Rating : 072/5 ( reviews)

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Book Synopsis There's No Business That's Not Show Business by : David L. Rogers

Download or read book There's No Business That's Not Show Business written by David L. Rogers. This book was released on 2003-06-24. Available in PDF, EPUB and Kindle. Book excerpt: Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.

There's No Business Like Show Business-- was

2006 Biography & Autobiography
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Release : 2006
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 530/5 ( reviews)

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Book Synopsis There's No Business Like Show Business-- was by : Alan Young

Download or read book There's No Business Like Show Business-- was written by Alan Young. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: You've heard Wilbur speak about Mr. Ed. Now read what Alan Young has to say about: CHAPTER ONE Radio - the simple life! (Paul Whiteman, Tallulah Bankhead, Zero Mostel, Eddie Cantor, Jo Stafford) CHAPTER TWO HOLLYWOOD The breeding ground of character - and characters. ("Androcles and the Lion," Jim Backus, George Bernard Shaw, Victor Mature) CHAPTER THREE HOLLYWOOD PARTIES (Atwater Kent, Maggie Ettinger, "Margie," Louella Parsons, Jack Benny, Mary Livingston, George Burns, Ozzie & Harriett, Edgar Bergen, Orson Welles, Rita Hayworth, Red Skelton) CHAPTER FOUR Hollywood Hotchpotch (Extras & Agents) CHAPTER FIVE Watch them - they're teaching you! (Peter Lorre, Clifton Webb, Jane Russell, Gower Champion, Jeannie Mahoney, Audrey Totter) CHAPTER SIX The good old days, or Have I been around that long? (Mickey Rooney, Jane Powell, Elizabeth Taylor, Roddy McDowell, Jeanne Craine, Bob Hope, Jack Benny, Fibber McGee. Red Skelton, Sonja Henie, Dinah Shore, Bing Crosby) CHAPTER SEVEN TELEVISION The box they put radio into (Fred Allen, James Gleason, Chester, Chester Clute, Wally Ford) CHAPTER EIGHT ON STAGE PLEASE! (John Charles Thomas, Ben Blue, Joe Besser) CHAPTER NINE THE TIME MACHIINE (George Pal, Tom Thumb, H.G. Welles) EPILOGUE It was easier then

There's No Business Without the Show

2008-06 Sales management
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Release : 2008-06
Genre : Sales management
Kind : eBook
Book Rating : 110/5 ( reviews)

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Book Synopsis There's No Business Without the Show by : Tom Becka

Download or read book There's No Business Without the Show written by Tom Becka. This book was released on 2008-06. Available in PDF, EPUB and Kindle. Book excerpt: Showbiz is really two words.#13;There's the show part and there's the business part.#13;Without the business, there is no show. Without the show, there is no business.#13;Tom Becka brings together his experiences as a stand-up comedian, radio host, teacher, sales manager, and columnist to show you the powerful techniques entertainers use to engage their audiences. Want to know how you can use these surprisingly simple techniques in your sales career?

Adult Piano Adventures Popular Book 2 - Timeless Hits and Popular Favorites

2017-02-01 Music
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Release : 2017-02-01
Genre : Music
Kind : eBook
Book Rating : 217/5 ( reviews)

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Book Synopsis Adult Piano Adventures Popular Book 2 - Timeless Hits and Popular Favorites by : Nancy Faber

Download or read book Adult Piano Adventures Popular Book 2 - Timeless Hits and Popular Favorites written by Nancy Faber. This book was released on 2017-02-01. Available in PDF, EPUB and Kindle. Book excerpt: (Faber Piano Adventures ). The appeal of popular music spans generations and genres. In this collection of 27 hits, enjoy folk tunes like "Ashokan Farewell" and "Bridge Over Troubled Water," movie themes from James Bond and Batman , Broadway numbers from Evita and A Little Night Music , and chart-toppers performed by Michael Jackson, Adele, Billy Joel, and more. Adult Piano Adventures Popular Book 2 provides this variety, yet with accessible arrangements for the progressing pianist. Students may advance through the book alongside method studies, or jump to all their favorites. Optional chord symbols above the staff guide understanding and personal expression.

There's No Business That's Not Show Business

2004 Business & Economics
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Release : 2004
Genre : Business & Economics
Kind : eBook
Book Rating : 192/5 ( reviews)

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Book Synopsis There's No Business That's Not Show Business by : Bernd Schmitt

Download or read book There's No Business That's Not Show Business written by Bernd Schmitt. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: Schmitt and Rogers demonstrate how to use "show biz" techniques to cut through the clutter, engage customers personally, differentiate product or brand--and create real, long--term value.

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