Author : Muzi Kuzwayo
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 873/5 ( reviews)
Book Synopsis There's a Tsotsi in the Boardroom by : Muzi Kuzwayo
Download or read book There's a Tsotsi in the Boardroom written by Muzi Kuzwayo. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: The message of this marketing guide is simple: the correct interpretation of cultural signals is the most important part of opening new territories and entering niche markets. Providing an overview of the basic South African mindset and its regional variations, the book explains that South Africans have had to break down many doors to succeed, and they enjoy being treated like chiefs-- whether in parliament, the boardroom, in church, or on the street-- and all marketing strategies should be tailored accordingly.