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The Trend Management Toolkit

2014-10-07 Business & Economics
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Release : 2014-10-07
Genre : Business & Economics
Kind : eBook
Book Rating : 092/5 ( reviews)

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Book Synopsis The Trend Management Toolkit by : A. Kjaer

Download or read book The Trend Management Toolkit written by A. Kjaer. This book was released on 2014-10-07. Available in PDF, EPUB and Kindle. Book excerpt: In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

The Trend Management Toolkit

2014-10-07 Business & Economics
Download The Trend Management Toolkit PDF Online Free

Author :
Release : 2014-10-07
Genre : Business & Economics
Kind : eBook
Book Rating : 092/5 ( reviews)

GET EBOOK


Book Synopsis The Trend Management Toolkit by : A. Kjaer

Download or read book The Trend Management Toolkit written by A. Kjaer. This book was released on 2014-10-07. Available in PDF, EPUB and Kindle. Book excerpt: In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

Designing for Growth

2011-06-28 Business & Economics
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Release : 2011-06-28
Genre : Business & Economics
Kind : eBook
Book Rating : 969/5 ( reviews)

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Book Synopsis Designing for Growth by : Jeanne Liedtka

Download or read book Designing for Growth written by Jeanne Liedtka. This book was released on 2011-06-28. Available in PDF, EPUB and Kindle. Book excerpt: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

Trend Management

2022-01-29 Business & Economics
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Release : 2022-01-29
Genre : Business & Economics
Kind : eBook
Book Rating : 036/5 ( reviews)

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Book Synopsis Trend Management by : Jörg Blechschmidt

Download or read book Trend Management written by Jörg Blechschmidt. This book was released on 2022-01-29. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.

Using Trends and Scenarios as Tools for Strategy Development

2008-09-26 Business & Economics
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Release : 2008-09-26
Genre : Business & Economics
Kind : eBook
Book Rating : 292/5 ( reviews)

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Book Synopsis Using Trends and Scenarios as Tools for Strategy Development by : Ulf Pillkahn

Download or read book Using Trends and Scenarios as Tools for Strategy Development written by Ulf Pillkahn. This book was released on 2008-09-26. Available in PDF, EPUB and Kindle. Book excerpt: Is my enterprise really prepared for future business? What can I do to become more competitive? Ulf Pillkahn's book is directed at all of those seeking answers to these questions: executives in strategic positions, business analysts, consultants, trend scouts, marketing and product managers and research engineers. The book presents the two most powerful tools for future planning: environmental analysis, based on the use of trends, as well as the development of visions of the future through the use of scenarios. While scenarios are generally regarded as a classical management tool, it is expected that the importance of trends will gain tremendously in the coming years. Pillkahn demonstrates how to build robust strategies by aligning the results of environmental and enterprise scenarios, thereby offering entirely new insights. "Using Trends and Scenarios as Tools for Strategy Development" convincingly illustrates why efficient observation of the environment of an enterprise is an absolutely essential factor for strategy development, and why strategy development only works if it is institutionalized as a permanent enterprise process. It also addresses the issue of what information is needed to keep both processes running. The book further describes how trends can be categorized, and offers advice on how to glean the essential information from the vast variety of trends. Information is provided on how scenarios are used as a holistic instrument for creating visions and pictures of the future, and how the results of trend research and scenario techniques find their way into entrepreneurial strategy development. An optimized strategy development process is also outlined. Practical examples and real-life pictures of the future round off Pillkahn's insightful discussion of future business planning.

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