Gastrophysics

2018-07-03 Technology & Engineering

Author : Charles Spence
Release : 2018-07-03
Genre : Technology & Engineering
Kind : eBook
Book Rating : 475/5 ( reviews)

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Book Synopsis Gastrophysics by : Charles Spence

Download or read book Gastrophysics written by Charles Spence. This book was released on 2018-07-03. Available in PDF, EPUB and Kindle. Book excerpt: The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating—and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience—how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the “off the plate” elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we’re dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we’re tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.

The Taste of Colors

2013-12-06

Author : Brittany M. Scott
Release : 2013-12-06
Genre :
Kind : eBook
Book Rating : 034/5 ( reviews)

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Book Synopsis The Taste of Colors by : Brittany M. Scott

Download or read book The Taste of Colors written by Brittany M. Scott. This book was released on 2013-12-06. Available in PDF, EPUB and Kindle. Book excerpt: What does the color red sound like? Does the color pink feel soft? How sweet is the color yellow? What does the color blue smell like? Discover what other colors taste, feel, smell, and sound like in "The Taste of Colors," where two young boys learn about the power of storytelling to overcome differences and make new friends.

Tasting the Universe

2011-03-15 Psychology

Author : Maureen Seaberg
Release : 2011-03-15
Genre : Psychology
Kind : eBook
Book Rating : 679/5 ( reviews)

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Book Synopsis Tasting the Universe by : Maureen Seaberg

Download or read book Tasting the Universe written by Maureen Seaberg. This book was released on 2011-03-15. Available in PDF, EPUB and Kindle. Book excerpt: “Explores a dimension of synesthesia long encountered in reports of synesthetes: its relation to mystical and artistic vision . . . fascinating accounts.”—Patricia Lynne Duffy, author of Blue Cats and Chartreuse Kittens What happens when a journalist turns her lens on a mystery happening in her own life? Maureen Seaberg did just that and lived for a year exploring her synesthesia. The wondrous brain trait is often described as blended senses, but for Maureen, synesthesia is not an idle “brain tick” that can be explained away by science (although it does offer some important clues). It is a unique ability to tap into and reveal a greater creative universe and even the divine. Join her as she visits top neuroscientists, rock stars, violinists, other synesthetes, philosophers, savants, quantum physicists and even Tibetan lamas in her journey toward the truth. Step into Maureen’s shimmering alternate universe as she explores this fascinating subject, combining clear explanations of groundbreaking scientific research with an exploration of deeper spiritual truths. “Tasting the Universe is not only the brilliant writing of a top, professional journalist looking in on a strange but romantic phenomena, but it is the writing of a person who could embrace the feelings of those she interviews, because author Seaberg herself possesses this remarkable gift of synesthesia. I predict when you pick up this book, you will be unable to put it down, as it will open up for you a whole new world in our universe.”—The Amazing Kreskin

The Black Book of Colors

2008 Juvenile Nonfiction

Author : Menena Cottin
Release : 2008
Genre : Juvenile Nonfiction
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Black Book of Colors by : Menena Cottin

Download or read book The Black Book of Colors written by Menena Cottin. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: In a story where the text appears in white letters on a black background, as well as in braille, and the illustrations are also raised on a black surface, Thomas describes how he recognizes different colors using various senses.

Multisensory Flavor Perception

2016-04-14 Technology & Engineering

Author : Betina Piqueras-Fiszman
Release : 2016-04-14
Genre : Technology & Engineering
Kind : eBook
Book Rating : 51X/5 ( reviews)

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Book Synopsis Multisensory Flavor Perception by : Betina Piqueras-Fiszman

Download or read book Multisensory Flavor Perception written by Betina Piqueras-Fiszman. This book was released on 2016-04-14. Available in PDF, EPUB and Kindle. Book excerpt: Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience. Authored by top academics and world leaders in the field Takes readers on a journey from the neurological underpinnings of multisensory flavor perception, then presenting insights that can be used by food companies to create better flavor sensations for consumers Offers a wide perspective on multisensory flavor perception, an area of rapidly expanding knowledge

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Gastrophysics

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