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The Sport Business Handbook

2022-10-03 Sports
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Release : 2022-10-03
Genre : Sports
Kind : eBook
Book Rating : 006/5 ( reviews)

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Book Synopsis The Sport Business Handbook by : Rick Horrow

Download or read book The Sport Business Handbook written by Rick Horrow. This book was released on 2022-10-03. Available in PDF, EPUB and Kindle. Book excerpt: The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.

Routledge Handbook of International Sport Business

2017-09-13 Business & Economics
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Release : 2017-09-13
Genre : Business & Economics
Kind : eBook
Book Rating : 528/5 ( reviews)

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Book Synopsis Routledge Handbook of International Sport Business by : Mark Dodds

Download or read book Routledge Handbook of International Sport Business written by Mark Dodds. This book was released on 2017-09-13. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

The SAGE Handbook of Sport Management

2016-11-15 Business & Economics
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Release : 2016-11-15
Genre : Business & Economics
Kind : eBook
Book Rating : 233/5 ( reviews)

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Book Synopsis The SAGE Handbook of Sport Management by : Russell Hoye

Download or read book The SAGE Handbook of Sport Management written by Russell Hoye. This book was released on 2016-11-15. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.

Leveraging Brands in Sport Business

2013-08-15 Business & Economics
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Release : 2013-08-15
Genre : Business & Economics
Kind : eBook
Book Rating : 956/5 ( reviews)

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Book Synopsis Leveraging Brands in Sport Business by : Mark P. Pritchard

Download or read book Leveraging Brands in Sport Business written by Mark P. Pritchard. This book was released on 2013-08-15. Available in PDF, EPUB and Kindle. Book excerpt: This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Routledge Handbook of the Business of Women's Sport

2019-05-21 Business & Economics
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Release : 2019-05-21
Genre : Business & Economics
Kind : eBook
Book Rating : 941/5 ( reviews)

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Book Synopsis Routledge Handbook of the Business of Women's Sport by : Nancy Lough

Download or read book Routledge Handbook of the Business of Women's Sport written by Nancy Lough. This book was released on 2019-05-21. Available in PDF, EPUB and Kindle. Book excerpt: Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

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