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The Sponsorship Handbook

2011-03-28 Business & Economics
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Release : 2011-03-28
Genre : Business & Economics
Kind : eBook
Book Rating : 844/5 ( reviews)

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Book Synopsis The Sponsorship Handbook by : Pippa Collett

Download or read book The Sponsorship Handbook written by Pippa Collett. This book was released on 2011-03-28. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

Routledge Handbook of Sports Sponsorship

2006-12-05 Business & Economics
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Release : 2006-12-05
Genre : Business & Economics
Kind : eBook
Book Rating : 292/5 ( reviews)

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Book Synopsis Routledge Handbook of Sports Sponsorship by : Alain Ferrand

Download or read book Routledge Handbook of Sports Sponsorship written by Alain Ferrand. This book was released on 2006-12-05. Available in PDF, EPUB and Kindle. Book excerpt: This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers

Twelve Step Sponsorship

2009-09-29 Self-Help
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Release : 2009-09-29
Genre : Self-Help
Kind : eBook
Book Rating : 663/5 ( reviews)

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Book Synopsis Twelve Step Sponsorship by : Hamilton B.

Download or read book Twelve Step Sponsorship written by Hamilton B.. This book was released on 2009-09-29. Available in PDF, EPUB and Kindle. Book excerpt: Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Sponsorship is a rich and enduring part of tradition of Alcoholics Anonymous. Twelve Step Sponsorship delivers both the theory and practice--how to do it and why--in a clear, step-by-step presentation. Written by the author of Getting Started in AA, a widely acclaimed guide for the newcomer to the program of AA, Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Twelve Step Sponsorship includes informative sections that deal with: finding a sponsor and being a sponsor. Twelve Step Sponsorship offers a welcome reinforcement to the tradition of "passing it on" from one generation of sponsors to the next.

The Sponsorship Handbook

2011-12-05 Business & Economics
Download The Sponsorship Handbook PDF Online Free

Author :
Release : 2011-12-05
Genre : Business & Economics
Kind : eBook
Book Rating : 001/5 ( reviews)

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Book Synopsis The Sponsorship Handbook by : Pippa Collett

Download or read book The Sponsorship Handbook written by Pippa Collett. This book was released on 2011-12-05. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

Decoding Sponsorship

2021-10-19
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Release : 2021-10-19
Genre :
Kind : eBook
Book Rating : 725/5 ( reviews)

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Book Synopsis Decoding Sponsorship by : Maggie Chan Jones

Download or read book Decoding Sponsorship written by Maggie Chan Jones. This book was released on 2021-10-19. Available in PDF, EPUB and Kindle. Book excerpt:

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