Share

The Soul of Design

2012-09-05 Business & Economics
Download The Soul of Design PDF Online Free

Author :
Release : 2012-09-05
Genre : Business & Economics
Kind : eBook
Book Rating : 965/5 ( reviews)

GET EBOOK


Book Synopsis The Soul of Design by : Robert Austin

Download or read book The Soul of Design written by Robert Austin. This book was released on 2012-09-05. Available in PDF, EPUB and Kindle. Book excerpt: What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it—well, special. They argue that this je ne sais quoi arises from "plot"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.

Artful Making

2003 Business & Economics
Download Artful Making PDF Online Free

Author :
Release : 2003
Genre : Business & Economics
Kind : eBook
Book Rating : 952/5 ( reviews)

GET EBOOK


Book Synopsis Artful Making by : Robert Daniel Austin

Download or read book Artful Making written by Robert Daniel Austin. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: The authors show how to "manage" ingenuity--and "manufacture" the next great idea, in other words they tell what managers need to know about how artists and highly creative people work.

Soul of the Home

2020-04-21 Antiques & Collectibles
Download Soul of the Home PDF Online Free

Author :
Release : 2020-04-21
Genre : Antiques & Collectibles
Kind : eBook
Book Rating : 775/5 ( reviews)

GET EBOOK


Book Synopsis Soul of the Home by : Tara Shaw

Download or read book Soul of the Home written by Tara Shaw. This book was released on 2020-04-21. Available in PDF, EPUB and Kindle. Book excerpt: Past meets present in this stylish guide to decorating modern homes with heirlooms and antiques. Designer and antiques dealer Tara Shaw is a respected supplier of French and European antiques for a host of AD100 and Elle Decor A-listers, including Bobby McAlpine, Mary McDonald, and Bunny Williams. In her first book, she helps readers understand how to select the best antiques and how to use them in a variety of decor schemes. The book presents never-before-published spaces from Shaw’s portfolio and reveals her favorite antique-hunting spots throughout Europe. Anecdotes from years of treasure hunting are accompanied by images of rare and precious finds, with text that decodes just how to choose the right pieces and display them in a contemporary interior. Readers will be able to look at each space and take away ideas they can apply to their own homes, to create personalized rooms full of provenance and beauty.

Places of the Soul

2007-07-11 Architecture
Download Places of the Soul PDF Online Free

Author :
Release : 2007-07-11
Genre : Architecture
Kind : eBook
Book Rating : 713/5 ( reviews)

GET EBOOK


Book Synopsis Places of the Soul by : Christopher Day

Download or read book Places of the Soul written by Christopher Day. This book was released on 2007-07-11. Available in PDF, EPUB and Kindle. Book excerpt: Revised to incorporate the changes in opinions and attitudes since its first publication, the second edition of 'Places of the Soul' has brought Christopher Day's classic text into the 21st century. This new edition of the seminal text reminds us that true sustainable design does not simply mean energy efficient building. Sustainable buildings must provide for the 'soul'. For Christopher Day architecture is not just about a building's appearance, but how the building is experienced. 'Places of the Soul' presents buildings as environment, intrinsic to their surroundings, and offers design principles that will open the eyes of the architecture student and professional alike, presenting ideas quite different to the orthodoxy of modern architectural education. Christopher Day's experience as an architect, self-builder, professor and sculptor have all added to the development of his ideas that encompass issues of economic and social sustainability, commercial pressures and consensus design. This book presents these ideas and outlines universal principles that will be of interest and value to architects, builders, planners and developers alike.

How to be a Graphic Designer, Without Losing Your Soul

2010 Commercial art
Download How to be a Graphic Designer, Without Losing Your Soul PDF Online Free

Author :
Release : 2010
Genre : Commercial art
Kind : eBook
Book Rating : 095/5 ( reviews)

GET EBOOK


Book Synopsis How to be a Graphic Designer, Without Losing Your Soul by : Adrian Shaughnessy

Download or read book How to be a Graphic Designer, Without Losing Your Soul written by Adrian Shaughnessy. This book was released on 2010. Available in PDF, EPUB and Kindle. Book excerpt: Graphic designers constantly complain that there is no career manual to guide them through the profession. Design consultant and writer Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you wont have been taught at college - for running a successful business. This revised, extended edition includes all-new chapters covering professional skills, the creative process, and global trends, including green issues, ethics and the rise of digital culture. The book contains all-new imagery, and the previous interviews have been replaced with new ones, each focusing on a specific issue of importance to graphic designers.

You may also like...