Author : Lisa Witter
Release : 2008-06-16
Genre : Business & Economics
Kind : eBook
Book Rating : 838/5 ( reviews)
Book Synopsis The She Spot by : Lisa Witter
Download or read book The She Spot written by Lisa Witter. This book was released on 2008-06-16. Available in PDF, EPUB and Kindle. Book excerpt: Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just “women's issues.” In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice—much of which flies in the face of conventional wisdom—on how to better connect with women and advance your mission.
