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The Secret Lives of Customers

2021-05-04 Business & Economics
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Release : 2021-05-04
Genre : Business & Economics
Kind : eBook
Book Rating : 485/5 ( reviews)

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Book Synopsis The Secret Lives of Customers by : David S Duncan

Download or read book The Secret Lives of Customers written by David S Duncan. This book was released on 2021-05-04. Available in PDF, EPUB and Kindle. Book excerpt: A "detective story" that delivers key insights for any businessperson asking the questions: who really are our customers, why do we lose them, how do we regain them? Customers can be a mystery. Despite the availability of more data than ever before, everyone, from the CEO to salespeople in the field, struggles to understand who their customers really are, what they want, why they lose them, and how to regain them. To crack the case, start thinking like a market detective. David Scott Duncan shows how in his entertaining story of Tazza, a fictional chain of cafes with declining sales and leaders urgently seeking to understand why. The vivid characters of Tazza’s market detective force come to their aha moment when they finally understand why their most loyal customers walked out the door—and how they can get them back. The core of the Tazza story is a simple, powerful idea that upends how most businesses view their customers. Customers have “jobs to be done.” They “hire” companies to solve a problem or fulfill a need and “fire” them when unhappy. Duncan’s fresh way of thinking about how to understand your customers’ secret lives provides an innovative path for solving whatever market mysteries you face.

Customers for Life

2009-07-01 Business & Economics
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Release : 2009-07-01
Genre : Business & Economics
Kind : eBook
Book Rating : 311/5 ( reviews)

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Book Synopsis Customers for Life by : Carl Sewell

Download or read book Customers for Life written by Carl Sewell. This book was released on 2009-07-01. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

Secret Lives of the Civil War

2007 Biography & Autobiography
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Release : 2007
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 388/5 ( reviews)

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Book Synopsis Secret Lives of the Civil War by : Cormac O'Brien

Download or read book Secret Lives of the Civil War written by Cormac O'Brien. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: Provides the birth and death dates, astrological sign, nicknames, famous words, and little-known or bizarre facts about the lives of over twenty-five people on the Union and Confederate sides of the Civil War.

American Girls

2017-01-24 Social Science
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Release : 2017-01-24
Genre : Social Science
Kind : eBook
Book Rating : 184/5 ( reviews)

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Book Synopsis American Girls by : Nancy Jo Sales

Download or read book American Girls written by Nancy Jo Sales. This book was released on 2017-01-24. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller Award-winning Vanity Fair writer Nancy Jo Sales crisscrossed the country talking to more than two hundred girls between the ages of thirteen and nineteen about their experiences online and off. They are coming of age online in a hypersexualized culture that has normalized extreme behavior, from pornography to the casual exchange of nude photographs; a culture rife with a virulent new strain of sexism; a culture in which teenagers are spending so much time on technology and social media that they are not developing basic communication skills. The dominant force in the lives of girls coming of age in America today is social media: Instagram, Whisper, Vine, Youtube, Kik, Ask.fm, Tinder. Provocative, explosive, and urgent, American Girls will ignite much-needed conversation about how we can help our daughters and sons negotiate the new social and sexual norms that govern their lives.

Secret Lives of the First Ladies

2010-07-01 Biography & Autobiography
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Release : 2010-07-01
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 785/5 ( reviews)

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Book Synopsis Secret Lives of the First Ladies by : Cormac O'Brien

Download or read book Secret Lives of the First Ladies written by Cormac O'Brien. This book was released on 2010-07-01. Available in PDF, EPUB and Kindle. Book excerpt: These collected biographies on the wacky secrets and scandals of the first ladies of the United States casts American history in a whole new light Whether she’s a leading lady, loyal spouse, or lightning rod for scandal, the First Lady of the United States has always been in the spotlight—and in 2017 that was truer than ever. This revised and expanded edition from Quirk’s best-selling Secret Lives series features outrageous and uncensored profiles of the women of the White House, from Martha Washington to Melania Trump, it comes complete with hundreds of little-known, politically incorrect, and downright wacko facts. Did you know that: • Dolley Madison loved to chew tobacco • Mary Todd Lincoln conducted séances on a regular basis • Eleanor Roosevelt and Ellen Wilson both carried guns • Jacqueline Kennedy spent $121,000 on her wardrobe in a single year • Betty Ford liked to chat on CB radios—her handle was “First Mama” With chapters on every woman who’s ever made it to the White House, Secret Lives of the First Ladies tackles all the tough questions that other history books are afraid to ask: How many of these women owned slaves? Which ones were cheating on their husbands? And why was Eleanor Roosevelt serving hot dogs to the King and Queen of England? American history was never this much fun in school!

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