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The Routledge Companion to Strategic Marketing

2020-11-24 Business & Economics
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Release : 2020-11-24
Genre : Business & Economics
Kind : eBook
Book Rating : 648/5 ( reviews)

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Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch

Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch. This book was released on 2020-11-24. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

The Routledge Companion to Strategic Human Resource Management

2009 Business & Economics
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Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : 044/5 ( reviews)

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Book Synopsis The Routledge Companion to Strategic Human Resource Management by : John Storey

Download or read book The Routledge Companion to Strategic Human Resource Management written by John Storey. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: 'The Routledge Companion to Strategic Human Resource Management' is a prestige reference work offering a comprehensive and authoritative overview of the field. It surveys the state of the discipline and introduces and makes sense of new cutting edge themes.

The Routledge Companion to the Future of Marketing

2014-01-10 Business & Economics
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Release : 2014-01-10
Genre : Business & Economics
Kind : eBook
Book Rating : 856/5 ( reviews)

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Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho. This book was released on 2014-01-10. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

The Routledge Companion to Strategic Risk Management

2015-12-22 Business & Economics
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Release : 2015-12-22
Genre : Business & Economics
Kind : eBook
Book Rating : 995/5 ( reviews)

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Book Synopsis The Routledge Companion to Strategic Risk Management by : Torben Andersen

Download or read book The Routledge Companion to Strategic Risk Management written by Torben Andersen. This book was released on 2015-12-22. Available in PDF, EPUB and Kindle. Book excerpt: Managing risk in and across organizations has always been of vital importance, both for individual firms and for the globalized economy more generally. With the global financial crisis, a dramatic lesson was learnt about what happens when risk is underestimated, misinterpreted, or even overlooked. Many possible solutions have been competing for international recognition, yet, there is little empirical evidence to support the purported effectiveness of these regulations and structured control approaches, which leaves the field wide open for further interpretation and conceptual development. This comprehensive book pulls together a team of experts from around the world in a range of key disciplines such as management, economics and accounting, to provide a comprehensive resource detailing everything that needs to be known in this emerging area. With no single text currently available, the book fills a much needed gap in our current understanding of strategic risk management, offering the potential to advance research efforts and enhance our approaches to effective risk management practices. Edited by a globally recognized expert on strategic risk management, this book will be an essential reference for students, researchers, and professionals with an interest in risk management, strategic management and finance.

The Routledge Companion to Visual Organization

2014-01-23 Business & Economics
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Release : 2014-01-23
Genre : Business & Economics
Kind : eBook
Book Rating : 478/5 ( reviews)

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Book Synopsis The Routledge Companion to Visual Organization by : Emma Bell

Download or read book The Routledge Companion to Visual Organization written by Emma Bell. This book was released on 2014-01-23. Available in PDF, EPUB and Kindle. Book excerpt: The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations. This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers. With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.

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