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The Rise of Advertising in the United States

2012-08-17 Business & Economics
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Release : 2012-08-17
Genre : Business & Economics
Kind : eBook
Book Rating : 070/5 ( reviews)

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Book Synopsis The Rise of Advertising in the United States by : Edd Applegate

Download or read book The Rise of Advertising in the United States written by Edd Applegate. This book was released on 2012-08-17. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

The Rise of Advertising in the United States

2012-08-17 Business & Economics
Download The Rise of Advertising in the United States PDF Online Free

Author :
Release : 2012-08-17
Genre : Business & Economics
Kind : eBook
Book Rating : 062/5 ( reviews)

GET EBOOK


Book Synopsis The Rise of Advertising in the United States by : Edd Applegate

Download or read book The Rise of Advertising in the United States written by Edd Applegate. This book was released on 2012-08-17. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

Political Advertising in the United States

2018-05-04 Political Science
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Release : 2018-05-04
Genre : Political Science
Kind : eBook
Book Rating : 905/5 ( reviews)

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Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler. This book was released on 2018-05-04. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.

Advertising Progress

2020-01-15 History
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Release : 2020-01-15
Genre : History
Kind : eBook
Book Rating : 180/5 ( reviews)

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Book Synopsis Advertising Progress by : Pamela Walker Laird

Download or read book Advertising Progress written by Pamela Walker Laird. This book was released on 2020-01-15. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

Emergence of Advertising in America, 1850-1920

2000 Advertising
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Author :
Release : 2000
Genre : Advertising
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Emergence of Advertising in America, 1850-1920 by :

Download or read book Emergence of Advertising in America, 1850-1920 written by . This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: Over 9,000 images illustrate the rise of consumer culture, especially after the American Civil War, and the birth of a professionalized advertising industry in the United States. Images have been drawn from over a dozen separate collections in the Hartman Center and Duke University's Rare Book, Manuscript, and Special Collections Library. Images are organized into eleven categories; users may browse images by category, or search across or within categories. EAA forms a complement to the Duke Library's earlier Ad*Access project, mounted in 1999, which features over 7,000 print advertisements from mainly U.S. magazines and newspapers covering the period from 1911 to 1955. A timeline of advertising and influential developments (1850-1920) is included.

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