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The Responsible Entrepreneur|How the World Sees You|Overfished Ocean Strategy

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Author :
Release : 2014
Genre : Advertising--Psychological aspects
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Responsible Entrepreneur|How the World Sees You|Overfished Ocean Strategy by : Carol Sanford

Download or read book The Responsible Entrepreneur|How the World Sees You|Overfished Ocean Strategy written by Carol Sanford. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt:

Overfished Ocean Strategy

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Author :
Release : 2014-06-02
Genre : Business & Economics
Kind : eBook
Book Rating : 668/5 ( reviews)

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Book Synopsis Overfished Ocean Strategy by : Nadya Zhexembayeva

Download or read book Overfished Ocean Strategy written by Nadya Zhexembayeva. This book was released on 2014-06-02. Available in PDF, EPUB and Kindle. Book excerpt: We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won’t do you any good. And that’s the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity—the overfished ocean—their primary strategic consideration, not just a concern for their “green” division. Overfished Ocean Strategyoffers five essential principles for innovating in this new reality. Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products, discover resource-conserving efficiencies up and down their value chain, transfer their expertise from physical products to services, and develop ways to rapidly try out and refine these new business models. She fills the book with examples of companies that are already successfully navigating the overfished ocean, from established corporations such as BMW, Microsoft, and Puma to newcomers such as Lush, FLOOW2, and Sourcemap. The linear, throwaway economy of today—in which we extract resources at one end, create products, and throw them away at the other—is rapidly coming to an end. In every industry, creative minds are learning how to make money by taking this line and turning it into a circle. Nadya Zhexembayeva shows how you can join them and avoid being left high and dry.

Blue Ocean Shift

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Author :
Release : 2017
Genre : Market segmentation
Kind : eBook
Book Rating : 163/5 ( reviews)

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Book Synopsis Blue Ocean Shift by : Renée Mauborgne

Download or read book Blue Ocean Shift written by Renée Mauborgne. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organisations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

Embedded Sustainability

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Author :
Release : 2017-09-08
Genre : Business & Economics
Kind : eBook
Book Rating : 312/5 ( reviews)

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Book Synopsis Embedded Sustainability by : Chris Laszlo

Download or read book Embedded Sustainability written by Chris Laszlo. This book was released on 2017-09-08. Available in PDF, EPUB and Kindle. Book excerpt: Companies know how to meet the demands of shareholder value: years of managerial excellence testify to this achievement. Many also know how to create stakeholder value – through traditional approaches such as CSR and philanthropy which predictably lead to trade-offs and added costs. What remains elusive is discovering is how to meet both shareholder and stakeholder requirements in the core business – without mediocrity and without compromise – creating value for the company that cannot be disentangled from the value it creates for society and the environment. What if sustainability was embedded into the DNA of your organization? How can you incorporate environmental, health and social value into its very core? Many companies, despite their best intentions, "bolt on" sustainability as an afterthought to their core strategies. They trumpet green initiatives and social philanthropy which lie at the margins of the business, with symbolic wins that inadvertently highlight the unsustainability of the rest of their activities. Today's ecological and social pressures require a different business response – one that existing strategy frameworks fail adequately to address. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life-cycle with no trade-off in price or quality – no social or green premium. This book helps readers to comprehend and implement the notion of embedded sustainability. At its best, embedded sustainability is invisible, similar to quality. In addition to delivering socially and environmentally conscious products for consumers, it is capable of considerably motivating employees. Most of all, it enables smart companies to create even more value for both their shareholders and stakeholders.

The Ocean Economy in 2030

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Author :
Release : 2016-04-27
Genre :
Kind : eBook
Book Rating : 723/5 ( reviews)

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Book Synopsis The Ocean Economy in 2030 by : OECD

Download or read book The Ocean Economy in 2030 written by OECD. This book was released on 2016-04-27. Available in PDF, EPUB and Kindle. Book excerpt: This report explores the growth prospects for the ocean economy, its capacity for future employment creation and innovation, and its role in addressing global challenges. Special attention is devoted to the emerging ocean-based industries.

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