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Author : Andy Johnson
Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 161/5 ( reviews)
Book Synopsis The Radio Sponsorship and Promotions Handbook by : Andy Johnson
Download or read book The Radio Sponsorship and Promotions Handbook written by Andy Johnson. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andy Johnson
Release : 2012-11-02
Genre :
Kind : eBook
Book Rating : 952/5 ( reviews)
Book Synopsis Radio Sponsorship and Promotions Handbook by : Andy Johnson
Download or read book Radio Sponsorship and Promotions Handbook written by Andy Johnson. This book was released on 2012-11-02. Available in PDF, EPUB and Kindle. Book excerpt: Over the years the amount of radio revenue attributed to Sponsorship and Promotions has steadily increased. For S&P departments and programmers this has led to more time being spent trying to create creative solutions for the clients. The aim of this book to is bring together a whole collection of promotional ideas that can be used on air, or online. These sponsorship and promotions ideas and mechanics have been compiled over many years. Whilst it may not provide you with the answer for your client it could spark some inspiration that helps with the creative process. Each item contains a summary of the mechanic, an outline of a script for trailers and a suggested daypart.Not all the ideas contained are new or original and some are a variation on a theme. Use this book as a reference and add your own ideas; use it as a back-up when you're struggling to find your muse!
Author : Andy Johnson
Release : 2000
Genre : Radio broadcasting
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Radio Sponsorship and Promotions Handbook by : Andy Johnson
Download or read book The Radio Sponsorship and Promotions Handbook written by Andy Johnson. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pete Schulberg
Release : 1996
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Radio Advertising by : Pete Schulberg
Download or read book Radio Advertising written by Pete Schulberg. This book was released on 1996. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Author : Jonne Murphy
Release : 1980
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Handbook of Radio Advertising by : Jonne Murphy
Download or read book Handbook of Radio Advertising written by Jonne Murphy. This book was released on 1980. Available in PDF, EPUB and Kindle. Book excerpt:
