Author : Alan B. Albarran
Release : 2000
Genre : Radio broadcasting
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Radio Broadcasting Industry by : Alan B. Albarran
Download or read book The Radio Broadcasting Industry written by Alan B. Albarran. This book was released on 2000. Available in PDF, EPUB and Kindle. Book excerpt: Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to current programming, ownership and regulatory developments - and previews future technological considerations. By placing a strong emphasis on the business of radio, readers develop a complete understanding of the industry and of how radio stations attract and retain an audience that could be spending its time with other media forms. For anyone interested in Radio, the Broadcasting Industry, Media Economics, and Media Management.