Author : General Assembly
Release : 2015-01-06
Genre : Business & Economics
Kind : eBook
Book Rating : 553/5 ( reviews)
Book Synopsis The Practitioner's Guide to Product Management by : General Assembly
Download or read book The Practitioner's Guide to Product Management written by General Assembly. This book was released on 2015-01-06. Available in PDF, EPUB and Kindle. Book excerpt: This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure. Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune? Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.