Author : Mark Jordan Landau
Release : 2014
Genre : Psychology
Kind : eBook
Book Rating : 799/5 ( reviews)
Book Synopsis The Power of Metaphor by : Mark Jordan Landau
Download or read book The Power of Metaphor written by Mark Jordan Landau. This book was released on 2014. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).