Share

The Oxford Handbook of Pricing Management

2012-06-07 Business & Economics
Download The Oxford Handbook of Pricing Management PDF Online Free

Author :
Release : 2012-06-07
Genre : Business & Economics
Kind : eBook
Book Rating : 178/5 ( reviews)

GET EBOOK


Book Synopsis The Oxford Handbook of Pricing Management by : Özalp Özer

Download or read book The Oxford Handbook of Pricing Management written by Özalp Özer. This book was released on 2012-06-07. Available in PDF, EPUB and Kindle. Book excerpt: A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.

The Oxford Handbook of Management

2017 Business & Economics
Download The Oxford Handbook of Management PDF Online Free

Author :
Release : 2017
Genre : Business & Economics
Kind : eBook
Book Rating : 610/5 ( reviews)

GET EBOOK


Book Synopsis The Oxford Handbook of Management by : Adrian Wilkinson

Download or read book The Oxford Handbook of Management written by Adrian Wilkinson. This book was released on 2017. Available in PDF, EPUB and Kindle. Book excerpt: Management, the pursuit of objectives through the organization and co-ordination of people, has been and is a core feature-and function-of modern society. Some 'classic' forms of corporate and bureaucratic management may be seen as the prevalent form of organization and organizing in the 20th century, but in the post-Fordist, global, knowledge-driven contemporary world we are seeing different patterns, principles, and styles of management as old models are questioned. The functions, ideologies, practices, and theories of management have changed over time, as recorded by many scholars, and may vary according to different models of organization, and between different cultures and societies. Whilst the administrative, corporate, or factory manager may be a figure on the wane, management as an ethos, organizing principle, culture, and field of academic teaching and research has increased dramatically in the last half century, and spread throughout the world. The purpose of this Handbook is to analyse and explore the evolution of management; the core functions and how they may have changed; its position in the culture/zeitgeist of modern society; the institutions and ideologies that support it; and likely challenges and changes in the future. This book looks at what management is, and how this may change over time. It provides an overview of management - its history, development, context, changing function in organization and society, key elements and functions, and contemporary and future challenges.

The Oxford Handbook of Pricing Management

2012-06-07 Business & Economics
Download The Oxford Handbook of Pricing Management PDF Online Free

Author :
Release : 2012-06-07
Genre : Business & Economics
Kind : eBook
Book Rating : 263/5 ( reviews)

GET EBOOK


Book Synopsis The Oxford Handbook of Pricing Management by : Özalp Özer

Download or read book The Oxford Handbook of Pricing Management written by Özalp Özer. This book was released on 2012-06-07. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Pricing and Revenue Optimization

2021-05-18 Business & Economics
Download Pricing and Revenue Optimization PDF Online Free

Author :
Release : 2021-05-18
Genre : Business & Economics
Kind : eBook
Book Rating : 263/5 ( reviews)

GET EBOOK


Book Synopsis Pricing and Revenue Optimization by : Robert L. Phillips

Download or read book Pricing and Revenue Optimization written by Robert L. Phillips. This book was released on 2021-05-18. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. With updates to every chapter, this second edition covers topics such as estimation of price-response functions and machine-learning-based price optimization. New discussions of applications of dynamic pricing and revenue management by companies such as Amazon, Uber, and Disney, and in industries such as sports, theater, and electric power, are also included. In addition, the book provides current coverage of important applications such as revenue management, markdown management, customized pricing, and the behavioral economics of pricing.

The Oxford Handbook of Management Ideas

2019-03-28 Business & Economics
Download The Oxford Handbook of Management Ideas PDF Online Free

Author :
Release : 2019-03-28
Genre : Business & Economics
Kind : eBook
Book Rating : 757/5 ( reviews)

GET EBOOK


Book Synopsis The Oxford Handbook of Management Ideas by : Andrew Sturdy

Download or read book The Oxford Handbook of Management Ideas written by Andrew Sturdy. This book was released on 2019-03-28. Available in PDF, EPUB and Kindle. Book excerpt: Management ideas, and their associated applications, have become a prevalent feature of our working lives. While their focus is familiar, such as efficiency, motivation, and improvement, they range from specific notions such as activity-based costing, to broad movements like corporate social responsibility. This Handbook brings together some of the latest research from leading international scholars on how management ideas are produced, promoted, and adapted, and their effects on business and working practices and society at large. Rather than focusing on specific management ideas, this volume explores their key socio-political contexts and channels of dissemination, and is organized around four core overlapping themes. The first section sets out the research field in general, in terms of both an overall system and of different perspectives and research methods. The second section explores the role of different actors and channels of diffusion, including the consumers and producers of management ideas and 'new' media, as well as traditional players in the management ideas field such as consultancies and business schools. The third section focuses on specific features or dynamics of the management ideas system, such as their adoption, evolution, institutionalisation, and resurgence, while in the final section, critical and new perspectives on management ideas are examined, highlighting specific socio-political contexts and the possibility of alternative ideas and forms of critique. With a broad range of perspectives represented, this Handbook provides a comprehensive, authoritative, and enduring resource for those studying management, innovation, and organizational change, as well as for those working in the management ideas industry.

You may also like...