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The New Fundraisers

2017-10-30 Business & Economics
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Release : 2017-10-30
Genre : Business & Economics
Kind : eBook
Book Rating : 001/5 ( reviews)

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Book Synopsis The New Fundraisers by : Beth Breeze

Download or read book The New Fundraisers written by Beth Breeze. This book was released on 2017-10-30. Available in PDF, EPUB and Kindle. Book excerpt: Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way. This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.

Fundraising and the Next Generation

2012-02-10 Business & Economics
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Release : 2012-02-10
Genre : Business & Economics
Kind : eBook
Book Rating : 572/5 ( reviews)

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Book Synopsis Fundraising and the Next Generation by : Emily Davis

Download or read book Fundraising and the Next Generation written by Emily Davis. This book was released on 2012-02-10. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies. Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy Provides a website with additional information beyond the book Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.

Donor Retention

2014-08 Charities
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Release : 2014-08
Genre : Charities
Kind : eBook
Book Rating : 535/5 ( reviews)

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Book Synopsis Donor Retention by : Roger M. Craver

Download or read book Donor Retention written by Roger M. Craver. This book was released on 2014-08. Available in PDF, EPUB and Kindle. Book excerpt: There are eight main reasons why donors stop supporting organizations. Do you know them? You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For three years, pioneering fundraiser Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Some quick figures show why Craver's book on donor retention is timely: -If yours is a typical organization, you have a 60 to 70 percent chance of obtaining an additional gift from an existing donor. -You have a 20 to 40 percent chance of obtaining an additional gift from a recently lapsed donor. -But you have less than a 2 percent chance of obtaining a gift from a prospect. That bears repeating: The average organization has less than a 2 percent chance of securing a gift from a prospect. So one thing is glaringly obvious. The bulk of an organization's fundraising expenditures should be aimed at strengthening relationships with existing donors, not in acquiring new givers (though there's still a role for that, of course). Through painstaking research, Craver has singled out the exact ways an organization can deepen donor commitment. There are, he learned, seven key "drivers" that matter most to donors. These "drivers" - ranging from meaningful appreciation to opportunities for authentic involvement - have a direct cause-and- effect relationship. Move your donors from low to high commitment, and their giving will increase dramatically. Best of all, responding to what your donors want isn't costly, as Craver shows in real-life examples. There's gold in your current donors waiting to be mined. And in Retention Fundraising, Roger Craver has drawn a detailed map to those riches.

The Future of Fundraising

2020-09-28
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Release : 2020-09-28
Genre :
Kind : eBook
Book Rating : 171/5 ( reviews)

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Book Synopsis The Future of Fundraising by : James Langley

Download or read book The Future of Fundraising written by James Langley. This book was released on 2020-09-28. Available in PDF, EPUB and Kindle. Book excerpt: Higher ed fundraising can't keep doubling down on ineffective practices. We can't keep hoping donors give. Instead, we need to give donors hope. We need to adapt to new philanthropic realities in higher education, both to avoid wasteful, depletive fundraising and to optimize our institutions ability to produce more significant, sustainable fundraising results. This will require rethinking how we organize ourselves at every level, including the board, executive team, and advancement operation. In the largest sense, what we must be most attentive to going forward is what we've been inattentive to in the past: the growing gap between what institutions wanted and hoped for from their donors and what donors wanted and hoped for from schools, colleges and universities. In The Future of Fundraising, James M. Langley describes the changing philanthropic behaviors and expectations of our donors, then details the strategies and tactics that will allow fundraising operations and institutions to detect and catch the prevailing winds in their sails and thereby expedite the advancement of their missions and sustain donor trust. Langley contrasts old, increasingly ineffective approaches with current and emerging best practice, unpacking in practical detail how we must organize ourselves and how we must create new models of collaboration to establish a more adaptive craft. From the author of Fundraising for Presidents and Fundraising for Deans, this new book that will challenge, inspire, and empower you to create the conditions at your college or university for more sustainable philanthropic growth.

The Generosity Network

2013-09-24 Business & Economics
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Release : 2013-09-24
Genre : Business & Economics
Kind : eBook
Book Rating : 80X/5 ( reviews)

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Book Synopsis The Generosity Network by : Jennifer McCrea

Download or read book The Generosity Network written by Jennifer McCrea. This book was released on 2013-09-24. Available in PDF, EPUB and Kindle. Book excerpt: The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding—and even fun. Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth—and often amazing results. Through engrossing personal stories, a wealth of innovative suggestions, and inspiring examples, they show nonprofit leaders how to build a community of engaged partners who share a common passion and are eager to provide the resources needed to change the world—not just money, but also time, talents, personal networks, creative thinking, public support, and all the other forms of social capital that often seem scanty yet are really abundant, waiting to be uncovered and mobilized. Highly practical, motivating, and thought provoking, The Generosity Network is designed to energize and empower nonprofit leaders, managers, donors, board members, and other supporters. Whether you help run a multimillion-dollar global nonprofit or raise funds for a local scout troop, PTA, or other community organization, you’ll learn new approaches that will make your work more successful and enjoyable than ever.

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