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The New Email Revolution

2018-06-19 Business & Economics
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Release : 2018-06-19
Genre : Business & Economics
Kind : eBook
Book Rating : 922/5 ( reviews)

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Book Synopsis The New Email Revolution by : Robert W. Bly

Download or read book The New Email Revolution written by Robert W. Bly. This book was released on 2018-06-19. Available in PDF, EPUB and Kindle. Book excerpt: Practices, strategies, and templates for optimizing your email use. The average business employee spends more than thirteen hours a week reading and responding to email. That’s 675 or more hours—over 28 days a year—spent on email. Wouldn’t it be nice to get some of that time back? In The New Email Revolution, Robert W. Bly Bly draws from decades of experience sending millions of emails to help you take that time back. With this book in hand, you will be able to quickly and easily: •Find templates you can use to create emails for dozens of different situations. •Know the right wording and optimal word length for email communication. •Get recipients to read and respond to your email messages. •Understand when it is legal and not legal to send email to a person you do not know. •Incorporate photos, graphics, sound, and video into your email messages. •Measure the deliverability, bounce rate, open rate, and response rate to every email you send. •Write clearer, more engaging, more persuasive email copy for every occasion. Get better results in less time with The New Email Revolution.

The Email Revolution

2013-09-13 Business & Economics
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Release : 2013-09-13
Genre : Business & Economics
Kind : eBook
Book Rating : 859/5 ( reviews)

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Book Synopsis The Email Revolution by : V. A. Shiva Ayyadurai

Download or read book The Email Revolution written by V. A. Shiva Ayyadurai. This book was released on 2013-09-13. Available in PDF, EPUB and Kindle. Book excerpt: In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage. Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

The Quiet Revolution in Email Marketing

2004-09 Business & Economics
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Release : 2004-09
Genre : Business & Economics
Kind : eBook
Book Rating : 606/5 ( reviews)

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Book Synopsis The Quiet Revolution in Email Marketing by : Bill Nussey

Download or read book The Quiet Revolution in Email Marketing written by Bill Nussey. This book was released on 2004-09. Available in PDF, EPUB and Kindle. Book excerpt: A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create. The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success. "Nussey's approach brings the customer focus back to email communications. His book delivers a solid foundation that will help marketers build effective communication strategies and take full advantage of email without risking the very relationships they're trying to build." -Matt Leonard, IBM, manages customer privacy and policy worldwide "Email marketing has evolved into a very sophisticated media that requires the same level of expertise within an organization as other marketing or advertising functions like direct mail, media buying, or e-business. The Quiet Revolution will help good email marketers get better by offering a holistic view of the channel, introducing a fresh new perspective, and defining Email Brand Value as a new metric of success." -Chris Kneeland, The Home Depot, coordinates and leads all email marketing initiatives "Bill Nussey's book masterfully presents best practices and tactical advice to help marketers transform their email programs from a broadcast medium driven by frequency, to a valuable relationship-marketing tool driven by the principles of Customer Communication Management." -David Daniels, JupiterResearch, Senior Analyst "The definitive reference guide for email communications-a must have addition to your marketing library." -Adam M. Naide, EarthLink, Inc., Director of Customer Experience & Loyalty Visit the Official Web Site: www.quietrevolutioninemail.com

The Copywriter's Handbook

2020-04-07 Business & Economics
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Release : 2020-04-07
Genre : Business & Economics
Kind : eBook
Book Rating : 005/5 ( reviews)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly. This book was released on 2020-04-07. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Revolution's Rise

2021-10-26 Fiction
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Release : 2021-10-26
Genre : Fiction
Kind : eBook
Book Rating : 774/5 ( reviews)

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Book Synopsis Revolution's Rise by : A.R. Knight

Download or read book Revolution's Rise written by A.R. Knight. This book was released on 2021-10-26. Available in PDF, EPUB and Kindle. Book excerpt: The bomb did more than shatter a stadium: it shook the world. As the smoke settles, Celice heads off to Europe on the bomber's tail, vengeance hot on her mind. She has the tools and the tortured soul to make sure her target suffers. It's a no-holds-barred hunt, one that might carry a price higher than Celice is willing to pay. Back in Chicago, Wexley takes the helm with vicious speed. The revolution's been kick-started, and he means to carry it out, no matter the consequences. How to defeat a world-conquering super-powered team? The answer drifts by outside his office window, and Wexley puts a plan into motion. That plan sends new Paragon Calvin into a fight for his life as he and Kat are targeted from multiple sides. Friends turn enemies as a strange disappearance tugs the Paragon and the tracker in over their heads. Always a loner, Calvin's finding that he might care more for another than himself for the first time ever . . . right when he might lose her. Revolution's Rise continues the sci-fi superhero saga started with Paragon's Fall. Suffused with fast-paced action, fantastic abilities, and fresh characters that'll keep you turning the pages, Revolution's Rise is a globe-spanning adventure worth taking.

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