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Author : John Zaller
Release : 1992-08-28
Genre : Political Science
Kind : eBook
Book Rating : 861/5 ( reviews)
Book Synopsis The Nature and Origins of Mass Opinion by : John Zaller
Download or read book The Nature and Origins of Mass Opinion written by John Zaller. This book was released on 1992-08-28. Available in PDF, EPUB and Kindle. Book excerpt: This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.
Author : Jeffrey Friedman
Release : 2016-02-05
Genre : Political Science
Kind : eBook
Book Rating : 176/5 ( reviews)
Book Synopsis The Nature and Origins of Mass Opinion Reconsidered by : Jeffrey Friedman
Download or read book The Nature and Origins of Mass Opinion Reconsidered written by Jeffrey Friedman. This book was released on 2016-02-05. Available in PDF, EPUB and Kindle. Book excerpt: In the Nature and Origins of Mass Opinion (1992), John Zaller set out one of the most influential models of opinion formation: he presented the public as a pliable instrument of political elites, who are able to garner support simply by sending "cues" through the mass media telling Republicans or Democrats, for example, what "the" Republican or Democratic position is on a given issue. Contributors to this volume critically examine Zaller’s model and its implications, empirical and normative. The introduction contrasts two different strands in Zaller’s book, one of which confines the impact of media messages to politicians’ cues, the other of which emphasizes the impact of journalists’ interpretive frames. Other chapters examine whether elite domination of public opinion is desirable and assess how well Zaller’s model has withstood two decades of research. Zaller himself contributes a long retrospective in which he modifies some claims, defends others, and sets out a bold new research agenda. This book was published as a special issue of Critical Review: A Journal of Politics and Society.
Author : Milton Lodge
Release : 2013-04-22
Genre : Political Science
Kind : eBook
Book Rating : 057/5 ( reviews)
Book Synopsis The Rationalizing Voter by : Milton Lodge
Download or read book The Rationalizing Voter written by Milton Lodge. This book was released on 2013-04-22. Available in PDF, EPUB and Kindle. Book excerpt: Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops and tests a dual-process theory of political beliefs, attitudes and behavior, claiming that all thinking, feeling, reasoning and doing have an automatic component as well as a conscious deliberative component. The authors are especially interested in the impact of automatic feelings on political judgments and evaluations. This research is based on laboratory experiments, which allow the testing of five basic hypotheses: hot cognition, automaticity, affect transfer, affect contagion and motivated reasoning.
Author : Walter Lippmann
Release : 1922
Genre : Public opinion
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Public Opinion by : Walter Lippmann
Download or read book Public Opinion written by Walter Lippmann. This book was released on 1922. Available in PDF, EPUB and Kindle. Book excerpt: In what is widely considered the most influential book ever written by Walter Lippmann, the late journalist and social critic provides a fundamental treatise on the nature of human information and communication. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads", a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. Lippmann's conclusions are as meaningful in a world of television and computers as in the earlier period when newspapers were dominant. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists. Copyright © Libri GmbH. All rights reserved.
Author : Benjamin I. Page
Release : 2010-05-27
Genre : Social Science
Kind : eBook
Book Rating : 804/5 ( reviews)
Book Synopsis The Rational Public by : Benjamin I. Page
Download or read book The Rational Public written by Benjamin I. Page. This book was released on 2010-05-27. Available in PDF, EPUB and Kindle. Book excerpt: This monumental study is a comprehensive critical survey of the policy preferences of the American public, and will be the definitive work on American public opinion for some time to come. Drawing on an enormous body of public opinion data, Benjamin I. Page and Robert Y. Shapiro provide the richest available portrait of the political views of Americans, from the 1930's to 1990. They not only cover all types of domestic and foreign policy issues, but also consider how opinions vary by age, gender, race, region, and the like. The authors unequivocally demonstrate that, notwithstanding fluctuations in the opinions of individuals, collective public opinion is remarkably coherent: it reflects a stable system of values shared by the majority of Americans and it responds sensitively to new events, arguments, and information reported in the mass media. While documenting some alarming case of manipulation, Page and Shapiro solidly establish the soundness and value of collective political opinion. The Rational Public provides a wealth of information about what we as a nation have wanted from government, how we have changed our minds over the years, and why. For anyone interested in the short- and long-term trends in Americans' policy preferences, or eager to learn what Americans have thought about issues ranging from racial equality to the MX missile, welfare to abortion, this book offers by far the most sophisticated and detailed treatment available.
