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The Marketing Power of Emotion

2003 Business & Economics
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Release : 2003
Genre : Business & Economics
Kind : eBook
Book Rating : 562/5 ( reviews)

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Book Synopsis The Marketing Power of Emotion by : John O'Shaughnessy

Download or read book The Marketing Power of Emotion written by John O'Shaughnessy. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

The Power of Feelings

2015-11-20
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Release : 2015-11-20
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Kind : eBook
Book Rating : 166/5 ( reviews)

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Book Synopsis The Power of Feelings by : Vivian Dittmar

Download or read book The Power of Feelings written by Vivian Dittmar. This book was released on 2015-11-20. Available in PDF, EPUB and Kindle. Book excerpt: Your Feelings determine who you are and how you live your life. Like most people, you probably spend a lot of time and money trying to create or avoid certain feelings. In order to liberate the true power of your feelings, you need to understand their real purpose. They are the keys to your emotional potential and intelligence. Learn why feelings like anger, sadness, fear and shame are really the key to your clarity, love, creativity, humility and natural authority - and how you can unlock it!

Breathing Lessons

2011-04-06 Self-Help
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Release : 2011-04-06
Genre : Self-Help
Kind : eBook
Book Rating : 953/5 ( reviews)

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Book Synopsis Breathing Lessons by : Michael Sky

Download or read book Breathing Lessons written by Michael Sky. This book was released on 2011-04-06. Available in PDF, EPUB and Kindle. Book excerpt: Long used by meditators as a way to inner peace, health, and vitality, intentional breathing can also help to deal with difficult emotions. In Breathing Lessons, Michael Sky details simple but potent breathing techniques that are intended to be experienced as they are read. He discusses breath, the central organizing life force, as it relates to emotional responses, lifetime habits, love, personal relationships, social viruses, raising happy children, and living creatively."Ultimately, this is simple human alchemy.We are learning to breathe spirit into flesh."

The Power of Emotional Marketing: Creating Connection and Loyalty

2021-10-14 Business & Economics
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Release : 2021-10-14
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Power of Emotional Marketing: Creating Connection and Loyalty by : Mayfair Digital Agency

Download or read book The Power of Emotional Marketing: Creating Connection and Loyalty written by Mayfair Digital Agency. This book was released on 2021-10-14. Available in PDF, EPUB and Kindle. Book excerpt: "The Power of Emotional Marketing: Creating Connection and Loyalty" is a captivating eBook that delves into the profound impact of emotional marketing strategies on forging strong connections with consumers and fostering unwavering brand loyalty. Authored by [Author Name], a marketing guru with a deep understanding of consumer psychology, this book unravels the art of tapping into emotions to create memorable brand experiences. Through compelling insights and real-world examples, readers gain valuable knowledge on how to craft authentic and relatable brand narratives that resonate with audiences on a deep emotional level. From evoking empathy to instilling trust, the eBook offers practical techniques for marketers to effectively harness emotions in their campaigns, thereby increasing customer retention and advocacy. Whether you're a seasoned marketer or a business owner aiming to elevate your brand's impact, "The Power of Emotional Marketing" is an essential guide that will empower you to forge lasting connections with your target audience and thrive in the competitive market.

Empathetic Marketing

2017-07-01 Business & Economics
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Release : 2017-07-01
Genre : Business & Economics
Kind : eBook
Book Rating : 008/5 ( reviews)

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Book Synopsis Empathetic Marketing by : M. Ingwer

Download or read book Empathetic Marketing written by M. Ingwer. This book was released on 2017-07-01. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.

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