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The Marketing of World War II in the US, 1939-1946

2020-06-10 Business & Economics
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Release : 2020-06-10
Genre : Business & Economics
Kind : eBook
Book Rating : 197/5 ( reviews)

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Book Synopsis The Marketing of World War II in the US, 1939-1946 by : Albert N. Greco

Download or read book The Marketing of World War II in the US, 1939-1946 written by Albert N. Greco. This book was released on 2020-06-10. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

The Growth of the Scholarly Publishing Industry in the U.S.

2018-10-16 Business & Economics
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Release : 2018-10-16
Genre : Business & Economics
Kind : eBook
Book Rating : 499/5 ( reviews)

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Book Synopsis The Growth of the Scholarly Publishing Industry in the U.S. by : Albert N. Greco

Download or read book The Growth of the Scholarly Publishing Industry in the U.S. written by Albert N. Greco. This book was released on 2018-10-16. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.

Marketing Under War Conditions

1942 Marketing
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Release : 1942
Genre : Marketing
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Marketing Under War Conditions by : American Marketing Association

Download or read book Marketing Under War Conditions written by American Marketing Association. This book was released on 1942. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising at War

2012-11-05 Business & Economics
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Release : 2012-11-05
Genre : Business & Economics
Kind : eBook
Book Rating : 12X/5 ( reviews)

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Book Synopsis Advertising at War by : Inger L Stole

Download or read book Advertising at War written by Inger L Stole. This book was released on 2012-11-05. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.

The World War II Bond Campaign

2025-02-04 History
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Release : 2025-02-04
Genre : History
Kind : eBook
Book Rating : 255/5 ( reviews)

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Book Synopsis The World War II Bond Campaign by : LAWRENCE R. SAMUEL

Download or read book The World War II Bond Campaign written by LAWRENCE R. SAMUEL. This book was released on 2025-02-04. Available in PDF, EPUB and Kindle. Book excerpt: World War II issues relating to race, ethnicity, and class make the work timely and relevant The World War II Bond Campaign is a history of the World War II bond drive led by the federal government, an effort called the most successful marketing operation in history. By the war's end, some 85 million Americans had spent $186 billion in an unprecedented outpouring of patriotism that contributed to the military victory and the prosperity of the following decades. The FDR administration used bonds to raise capital to support the war and promote national unity within the context of the nation's increasingly pluralistic society as the "melting pot" theory was retired. African Americans, Euro-Americans, and labor union members enthusiastically bought bonds to express national loyalty but also to demonstrate racial, ethnic, or class pride, a reflection of their dualistic or "hyphenated" identities. Drawing on various primary sources, The World War II Bond Campaign illustrates how the Treasury Department's multicultural marketing strategies tapped into Americans' aspirations alongside their patriotic impulses. Citizens of all social and economic backgrounds eagerly responded to what can be seen as the selling of America, making the subject an ideal lens to view national identity at a critical moment in the country's history. The author contends that the drive's success helped pave the way for the emergence of both the civil rights movement and the vigorous consumer culture of the postwar years.

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