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Author : Seymour H. Fine
Release : 1981-01-01
Genre : Social Science
Kind : eBook
Book Rating : 238/5 ( reviews)
Book Synopsis The Marketing of Ideas and Social Issues by : Seymour H. Fine
Download or read book The Marketing of Ideas and Social Issues written by Seymour H. Fine. This book was released on 1981-01-01. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Seymour H. Fine
Release : 1981
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Marketing of Ideas and Social Issues by : Seymour H. Fine
Download or read book The Marketing of Ideas and Social Issues written by Seymour H. Fine. This book was released on 1981. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Constantinos Marcopoulos
Release : 1986
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Social Marketing by : Constantinos Marcopoulos
Download or read book Social Marketing written by Constantinos Marcopoulos. This book was released on 1986. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Craig Lefebvre
Release : 2013-01-18
Genre : Medical
Kind : eBook
Book Rating : 24X/5 ( reviews)
Book Synopsis Social Marketing and Social Change by : R. Craig Lefebvre
Download or read book Social Marketing and Social Change written by R. Craig Lefebvre. This book was released on 2013-01-18. Available in PDF, EPUB and Kindle. Book excerpt: How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Author : Robert Motzek
Release : 2011-11
Genre : Business & Economics
Kind : eBook
Book Rating : 482/5 ( reviews)
Book Synopsis Making a Difference - The Societal Marketing Concept Supporting Educational and Cultural Issues by : Robert Motzek
Download or read book Making a Difference - The Societal Marketing Concept Supporting Educational and Cultural Issues written by Robert Motzek. This book was released on 2011-11. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), European University Viadrina Frankfurt (Oder) (Economics - International Business Administration), course: Marketing Seminar, 25 entries in the bibliography, language: English, abstract: In June 1995 the off-shore oil rig Brent Spar, owned by oil and petrol giants Dutch-Shell and British Esso, was supposed to be dumped in a depth of 2400 metres near the Scottish westcoast. British institutions had already permitted the dumping, which due to institutional investigations didn't violate the international environmental conventions made in Oslo and Paris to protect the sea. But suddenly the environmental organization Greenpeace launched a European-wide protest campaign to prevent the dumping of Brent Spar, which resulted in massive boycotts of Shell's petrol stations all over the continent. The enormous public support of Greenpeace's campaign forced Dutch-Shell not to dump Brent Spar but to tow it into a Norwegian fjord where it has been stored until today. By now there hasn't been a solution for the disposal of the oil rig. In the case of Brent Spar everyone mentioned responsibility. The responsibility of the Dutch-Shell company to protect the environment, to report about future actions and their consequences and to base decision-making on more than just the opinions of shareholders. According to the public opinion, Dutch-Shell hadn't taken this responsibility, the so-called social responsibility, which turned out to harm the image and sales of the company for years. This project work will explain the meaning and the role of social responsibility in marketing concerning past, present and future developments. Looking at the societal markteting concept supporting educational and cultural issues, we'll see why and in which way firms adopt the societal marketing concept and how this affects their busine
