Author : Kerry Randall
Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : 214/5 ( reviews)
Book Synopsis The Lawyer's Guide to Effective Yellow Pages Advertising by : Kerry Randall
Download or read book The Lawyer's Guide to Effective Yellow Pages Advertising written by Kerry Randall. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
