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The Kim Kardashian Principle

2017-03-21 Biography & Autobiography
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Release : 2017-03-21
Genre : Biography & Autobiography
Kind : eBook
Book Rating : 520/5 ( reviews)

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Book Synopsis The Kim Kardashian Principle by : Jeetendr Sehdev

Download or read book The Kim Kardashian Principle written by Jeetendr Sehdev. This book was released on 2017-03-21. Available in PDF, EPUB and Kindle. Book excerpt: Résumé : How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

The Kim Kardashian Principle

2017-03-21 Business & Economics
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Release : 2017-03-21
Genre : Business & Economics
Kind : eBook
Book Rating : 539/5 ( reviews)

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Book Synopsis The Kim Kardashian Principle by : Jeetendr Sehdev

Download or read book The Kim Kardashian Principle written by Jeetendr Sehdev. This book was released on 2017-03-21. Available in PDF, EPUB and Kindle. Book excerpt: In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through? Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch. From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

The Kim Kardashian Principle

2017-03-23 Business & Economics
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Release : 2017-03-23
Genre : Business & Economics
Kind : eBook
Book Rating : 995/5 ( reviews)

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Book Synopsis The Kim Kardashian Principle by : Jeetendr Sehdev

Download or read book The Kim Kardashian Principle written by Jeetendr Sehdev. This book was released on 2017-03-23. Available in PDF, EPUB and Kindle. Book excerpt: In this New York Times bestselling sensation, media personality and the world's leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases. 'One of the most influential books of the year' Michael Levin, Huffington Post 'The most buzzed about business book of the year!' Forbes 'Everything that a PR or spin doctor has traditionally advised: do the opposite' The Times 'The best in the business' Variety *One of Bustle's 20 Best Nonfiction Books* In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through? Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch. From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Principles of Style

2021-09-29 Design
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Release : 2021-09-29
Genre : Design
Kind : eBook
Book Rating : 729/5 ( reviews)

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Book Synopsis Principles of Style by : Sarah Andrews

Download or read book Principles of Style written by Sarah Andrews. This book was released on 2021-09-29. Available in PDF, EPUB and Kindle. Book excerpt: In Principles of Style, Sarah Andrews presents her unique take on teaching design, drawing on her experience of working in the industry and as a teacher in her school, which has reached cult status around the world. Importantly, Principles of Style aims to be a timeless learning tool for readers, no matter their own personal style, with Sarah revealing many of the ideas, tips and skills she has accumulated along the way. She does this by examining some of her key projects and favourite rooms, as well as by focusing on her ten rules of styling, formulated both through hands-on experience and studies in the science of design. Sarah believes that everyone has the ability to create interiors that are right for them; in this inspiring and eminently practical book, she aims to demonstrate just how to do so.

Influence

1988 Business & Economics
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Release : 1988
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini. This book was released on 1988. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

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