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Author : Jung Kee Hong
Release : 2012
Genre : Banks and banking
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Influence of Collectivism on Customers' Cross-buying Intentions by : Jung Kee Hong
Download or read book The Influence of Collectivism on Customers' Cross-buying Intentions written by Jung Kee Hong. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jung Kee Hong
Release : 2014-04-24
Genre : Business & Economics
Kind : eBook
Book Rating : 915/5 ( reviews)
Book Synopsis The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services by : Jung Kee Hong
Download or read book The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services written by Jung Kee Hong. This book was released on 2014-04-24. Available in PDF, EPUB and Kindle. Book excerpt: The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers’ behavioral intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners’ in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years.
Author : Harry C Triandis
Release : 2018-10-09
Genre : Social Science
Kind : eBook
Book Rating : 479/5 ( reviews)
Book Synopsis Individualism And Collectivism by : Harry C Triandis
Download or read book Individualism And Collectivism written by Harry C Triandis. This book was released on 2018-10-09. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the constructs of collectivism and individualism and the wide-ranging implications of individualism and collectivism for political, social, religious, and economic life, drawing on examples from Japan, Sweden, China, Greece, Russia, the United States, and other countries.
Author : Liping Mao
Release : 2011
Genre : Consumer behavior
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Influence of Online Product Review Message Features on Purchasing Intention Between Individualistic and Collectivistic Customers by : Liping Mao
Download or read book The Influence of Online Product Review Message Features on Purchasing Intention Between Individualistic and Collectivistic Customers written by Liping Mao. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Online product reviews, as an electronic form of word-of-mouth, attract an increasing number of people. The purpose of this study was to explore the effects of cultural differences and online product review message features on customers' purchasing intentions. A 2 (culture: individualistic vs. collectivist) x 2 (review quality: high vs. low) x 2 (review quantity: high vs. low) between-subjects experimental design was used. Three hundred nineteen people (Americans = 157; Chinese = 162) participated. The results of this study found main effects for review quality and quantity on customers' purchasing intention, which are consistent with prior research. However, these main effects were qualified by culture. When taking cultural factors into consideration, review quantity showed a significant advantage among people from collectivistic cultures, whereas individualistic people were more persuaded by review quality than review quantity. According to the elaboration likelihood model (ELM), all participants should have centrally processed the message since all of the participants were highly involved in the experimental product. Therefore, all participants should have been most persuaded by quality. However, the finding in collectivistic customers was reversed. The inverse result among Chinese consumers is explained in terms of social proof. Additionally, implications of considering cultural factors in marketing and the ELM are also addressed.
Author : Jean-Charles Chebat
Release : 2015-05-19
Genre : Business & Economics
Kind : eBook
Book Rating : 839/5 ( reviews)
Book Synopsis Proceedings of the 1998 Multicultural Marketing Conference by : Jean-Charles Chebat
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat. This book was released on 2015-05-19. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
