1# Library to Find Best eBook for Read
Author : Vanita Kohli-Khandekar
Release : 2021-10-15
Genre :
Kind : eBook
Book Rating : 904/5 ( reviews)
Book Synopsis The Indian Media Business by : Vanita Kohli-Khandekar
Download or read book The Indian Media Business written by Vanita Kohli-Khandekar. This book was released on 2021-10-15. Available in PDF, EPUB and Kindle. Book excerpt: It offers a comprehensive view of the media business in India and a clear sense of how this industry operates.
Author : Vanita Kohli
Release : 2006-06-14
Genre : Business & Economics
Kind : eBook
Book Rating : 691/5 ( reviews)
Book Synopsis The Indian Media Business by : Vanita Kohli
Download or read book The Indian Media Business written by Vanita Kohli. This book was released on 2006-06-14. Available in PDF, EPUB and Kindle. Book excerpt: The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
Author : Vanita Kohli
Release : 2003
Genre : Mass media
Kind : eBook
Book Rating : 073/5 ( reviews)
Book Synopsis The Indian Media Business by : Vanita Kohli
Download or read book The Indian Media Business written by Vanita Kohli. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vanita Kohli
Release : 2003
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Indian Media Business by : Vanita Kohli
Download or read book The Indian Media Business written by Vanita Kohli. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: With Its Many Unusual Insights And Comprehensive Coverage, This Unique Book Will Attract A Wide Readership. Besides Students Of Mass Communication, Media Business And Advertising, It Will Be Of Equal Interest To Analysts, Media Professionals, Investment Bankers, Advertising And Pr Professionals, And Anyone Interested In India`S Vibrant Media Industry.
Author : Adrian Athique
Release : 2017-12-29
Genre : Political Science
Kind : eBook
Book Rating : 781/5 ( reviews)
Book Synopsis The Indian Media Economy (2-volume set) by : Adrian Athique
Download or read book The Indian Media Economy (2-volume set) written by Adrian Athique. This book was released on 2017-12-29. Available in PDF, EPUB and Kindle. Book excerpt: The twenty-first century has witnessed the rise of India as a major media producer and consumer market increasingly engaged with the global economy. Aided by rising incomes, technological remediation, regulatory strategies, and a shifting political terrain, the business of media has been given official recognition as a substantive component of India’s economy and as a prominent feature of its economic thinking. In light of these developments, these two pioneering volumes investigate the dynamics of an increasingly integrated media economy encompassing television, film, music, sport, and telecoms. Volume 1: Industrial Dynamics and Cultural Adaptation illustrates the distinctive industrial dynamics of India’s media economy, tracking the deeply embedded cultural, political, and economic forces that determine its everyday operation. The selection of essays serves to demonstrate the unique patterns of development and the complex field of exchanges that have constituted India’s media economy. As a whole, this volume posits a comprehensive approach to understanding the nature of media resources, the negotiation of industrial norms and the cultural context of a media economy firmly situated in the realities of India’s distinct regions, cultures, and human networks. Volume 2: Market Dynamics and Social Transactions provides a comprehensive analysis of the interlocking markets that constitute the media economy, focusing upon its particular commodity forms, labour conditions, and spaces of consumption. Taking account of a rich set of case studies, this volume argues for the necessary consideration of multiple and interdependent markets in explicating our everyday encounters with media. By foregrounding the social transactions that encapsulate market exchanges, it begins to illustrate some of the novel aspirations, meanings, and relationships arising with India’s media economy.
