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The Iconist

2019-10-01 Social Science
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Release : 2019-10-01
Genre : Social Science
Kind : eBook
Book Rating : 661/5 ( reviews)

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Book Synopsis The Iconist by : Jamie Mustard

Download or read book The Iconist written by Jamie Mustard. This book was released on 2019-10-01. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

Limiting the Iconic

2008 Language Arts & Disciplines
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Release : 2008
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 423/5 ( reviews)

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Book Synopsis Limiting the Iconic by : Ludovic De Cuypere

Download or read book Limiting the Iconic written by Ludovic De Cuypere. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Iconicity has become a popular notion in contemporary linguistic research. This book is the first to present a synthesis of the vast amount of scholarship on linguistic iconicity which has been produced in the previous decades, ranging from iconicity in phonology and morpho-syntax to the role of iconicity in language change. An extensive analysis is provided of some basic but nonetheless fundamental questions relating to iconicity in language, including: what is a linguistic sign and how are linguistic signs different from signs in general? What is an iconic sign and how may iconicity be involved in language? How does iconicity pertain to the relation between language and cognition? This book offers a new and comprehensive theoretical framework for iconicity in language. It is argued that the linguistic sign is fundamentally arbitrary, but that iconicity may be involved on a secondary level, adding extra meaning to an utterance.

Char Davies' Immersive Virtual Art and the Essence of Spatiality

2007-01-01 Art
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Release : 2007-01-01
Genre : Art
Kind : eBook
Book Rating : 94X/5 ( reviews)

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Book Synopsis Char Davies' Immersive Virtual Art and the Essence of Spatiality by : Laurie McRobert

Download or read book Char Davies' Immersive Virtual Art and the Essence of Spatiality written by Laurie McRobert. This book was released on 2007-01-01. Available in PDF, EPUB and Kindle. Book excerpt: In this first book-length study of the internationally renowned Canadian artist Char Davies, Laurie McRobert examines the digital installations Osmose and Ephémère in the context of Davies' artistic and conceptual inspirations. Davies, originally a painter, turned to technology in an effort to create the effect of osmosis between self and world. By donning a head-mounted display unit and a body vest to monitor breathing and balance, participants are immersed in 3D-virtual space where they interact with abstract images of nature while manoeuvring in an artificial spatial environment. Char Davies' Immersive Virtual Art and the Essence of Spatiality explores spatiality through a broad scope of disciplines, including philosophy, mythology, biology, and visual studies, in order to familiarize the reader with virtual reality art - how it differs from traditional artistic media and why immersive virtual art promises to expand our imaginative horizons. This original study provides us with an important exposition of two of Char Davies' acclaimed projects and an exploration of the future impact of digital virtual art on our worldviews.

Russian Traditional Culture

2016-09-16 Social Science
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Release : 2016-09-16
Genre : Social Science
Kind : eBook
Book Rating : 435/5 ( reviews)

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Book Synopsis Russian Traditional Culture by : Marjorie Mandelstam Balzer

Download or read book Russian Traditional Culture written by Marjorie Mandelstam Balzer. This book was released on 2016-09-16. Available in PDF, EPUB and Kindle. Book excerpt: The resurgence of national and historical awareness among the people of what was once the USSR has been nowhere stronger than among the Russians themselves. Some of the larger projects of rediscovery amount to a reinterpretation of traditional culture. This carefully annotated collection of recent studies of Russian folk religion, village organization and family life, including the rituals associated with childbirth, special attention to women's roles and to the specificity of Siberia in Russian culture, will be a revelation to a wide array of readers. It is intended for use not only in anthropology departments but more widely interdisciplinary courses in Russian studies, peasant studies and women's studies.

Restoring the Soul of Business

2020-01-28 Business & Economics
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Release : 2020-01-28
Genre : Business & Economics
Kind : eBook
Book Rating : 666/5 ( reviews)

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Book Synopsis Restoring the Soul of Business by : Rishad Tobaccowala

Download or read book Restoring the Soul of Business written by Rishad Tobaccowala. This book was released on 2020-01-28. Available in PDF, EPUB and Kindle. Book excerpt: From old-fashioned bricks-and-mortars to cutting-edge startups, businesses are moving into uncharted territory as they determine how to move from an analog past to a digital future effectively. How can you make sure not to leave human instinct behind? Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them. In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to: Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes. Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.

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