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The Humor Advantage

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Author :
Release : 2015
Genre : Corporate culture
Kind : eBook
Book Rating : 124/5 ( reviews)

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Book Synopsis The Humor Advantage by : Michael Kerr

Download or read book The Humor Advantage written by Michael Kerr. This book was released on 2015. Available in PDF, EPUB and Kindle. Book excerpt:

Make 'Em Laugh & Take Their Money

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Author :
Release : 2010-04-27
Genre : Business & Economics
Kind : eBook
Book Rating : 04X/5 ( reviews)

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Book Synopsis Make 'Em Laugh & Take Their Money by : Dan S. Kennedy

Download or read book Make 'Em Laugh & Take Their Money written by Dan S. Kennedy. This book was released on 2010-04-27. Available in PDF, EPUB and Kindle. Book excerpt: A successful entrepreneur, speaker, and marketing copywriter shows you how to wield the persuasive, profit-making power of humor. People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage. Drawn from thirty years' experience as a popular professional speaker, author of thirteen books, columnist and advertising copywriter, Dan Kennedy looks at humor as an instrument of influence. Anyone who must speak or write to a public audience will find fodder here. Whether you deliver speeches, seminars, or group sales presentations; serve as toastmaster at events; or write advertisements, sales letters, or newsletters, this book offers thoughtful insight, practical strategies, and simple shortcuts to help you be confident and adept at being funny with a purpose. (Even if you're not all that funny.) Note: this book contains adult material and may not be suitable for minors. Or for the easily offended.

The Humor Code

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Author :
Release : 2015-04-28
Genre : Business & Economics
Kind : eBook
Book Rating : 423/5 ( reviews)

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Book Synopsis The Humor Code by : Peter McGraw

Download or read book The Humor Code written by Peter McGraw. This book was released on 2015-04-28. Available in PDF, EPUB and Kindle. Book excerpt: Part road-trip comedy and part social science experiment, a scientist and a journalist travel the globe to discover the secret behind what makes things funny, questioning countless experts, including Louis C.K., along the way.

Humor That Works

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Author :
Release : 2012-11-13
Genre : Corporate culture
Kind : eBook
Book Rating : 761/5 ( reviews)

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Book Synopsis Humor That Works by : Andrew Tarvin

Download or read book Humor That Works written by Andrew Tarvin. This book was released on 2012-11-13. Available in PDF, EPUB and Kindle. Book excerpt: The author presents a collection of ways to reap the proven human and corporate benefits of humor at work, organized by core business skill and founded on his own work as a business speaker and coach with the consulting company, Humor That Works.

Inside Jokes

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Author :
Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 82X/5 ( reviews)

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Book Synopsis Inside Jokes by : Matthew M. Hurley

Download or read book Inside Jokes written by Matthew M. Hurley. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Some things are funny -- jokes, puns, sitcoms, Charlie Chaplin, The Far Side, Malvolio with his yellow garters crossed -- but why? Why does humor exist in the first place? Why do we spend so much of our time passing on amusing anecdotes, making wisecracks, watching The Simpsons? In Inside Jokes, Matthew Hurley, Daniel Dennett, and Reginald Adams offer an evolutionary and cognitive perspective. Humor, they propose, evolved out of a computational problem that arose when our long-ago ancestors were furnished with open-ended thinking. Mother Nature -- aka natural selection -- cannot just order the brain to find and fix all our time-pressured misleaps and near-misses. She has to bribe the brain with pleasure. So we find them funny. This wired-in source of pleasure has been tickled relentlessly by humorists over the centuries, and we have become addicted to the endogenous mind candy that is humor.

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