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The How of Audience Development for the Arts

2015-07-30 Business & Economics
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Release : 2015-07-30
Genre : Business & Economics
Kind : eBook
Book Rating : 095/5 ( reviews)

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Book Synopsis The How of Audience Development for the Arts by : Shoshana Danoff Fanizza

Download or read book The How of Audience Development for the Arts written by Shoshana Danoff Fanizza. This book was released on 2015-07-30. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to build a better audience? This book will teach you the basics about audience development so you can create your very own plan. The definition of audience development, description of the 4 C's, and examples for planning are all included. Grab your cup of coffee and settle in with Shoshana Fanizza, who lives and breathes audience development, to discover the magic of audience development for audience building. A happy and loyal audience is just around the bend.

The Tao of Audience Development for the Arts: Philosophies About Audience Development Five Years in the Making

2016 Business & Economics
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Release : 2016
Genre : Business & Economics
Kind : eBook
Book Rating : 664/5 ( reviews)

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Book Synopsis The Tao of Audience Development for the Arts: Philosophies About Audience Development Five Years in the Making by : Shoshana Danoff Fanizza

Download or read book The Tao of Audience Development for the Arts: Philosophies About Audience Development Five Years in the Making written by Shoshana Danoff Fanizza. This book was released on 2016. Available in PDF, EPUB and Kindle. Book excerpt: Philosophies about audience development, five years in the making. This book is a compilation of blog posts since 2009 from the Audience Development Specialists blog. Filled with information and thoughts on audience development, arts management, and arts marketing, this book will help you as an arts leader form a new perspective on building audiences and more enthusiasm for the philosophies and practices of audience development in general.

Audience Development and Cultural Policy

2021-03-17 Political Science
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Release : 2021-03-17
Genre : Political Science
Kind : eBook
Book Rating : 708/5 ( reviews)

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Book Synopsis Audience Development and Cultural Policy by : Steven Hadley

Download or read book Audience Development and Cultural Policy written by Steven Hadley. This book was released on 2021-03-17. Available in PDF, EPUB and Kindle. Book excerpt: Encouraging more – and different – people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience development to cultural policy and offers a ground-breaking perspective on how the practice of audience development is connected to ideas of democratic access to culture. Providing a detailed overview of arts marketing, audience development and cultural democracy, the book argues that the work of audience development has been profoundly misunderstood by the field of arts management. Drawing from a rich range of interviews with key individuals in the audience development field, the book argues for a re-conceptualisation of audience development as an ideological function of cultural policy. Of importance for students, academics and researchers working in arts management and cultural policy, the book is also vital reading for anyone working in the arts, cultural and heritage sectors with an interest in understanding how our relationship with the audience has been constructed.

Understanding Audience Engagement in the Contemporary Arts

2020-09-23 Business & Economics
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Release : 2020-09-23
Genre : Business & Economics
Kind : eBook
Book Rating : 356/5 ( reviews)

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Book Synopsis Understanding Audience Engagement in the Contemporary Arts by : Stephanie E. Pitts

Download or read book Understanding Audience Engagement in the Contemporary Arts written by Stephanie E. Pitts. This book was released on 2020-09-23. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on unique multi-arts, multi-city scholarly research, Understanding Audiences for the Contemporary Arts makes a timely and urgent contribution to debates about the place of arts and culture in contemporary society. The authors critically interrogate the challenges of access, diversity, privilege and responsibility in contemporary art. Asking who benefits from, pays for and consumes the arts, the book highlights fresh, forward-thinking audience and organisational attitudes that show the potential of live arts engagement to contribute to engaged citizenship. Complemented by comparative global analysis, the cutting-edge insights in this book are relevant for interdisciplinary researchers across audience studies and beyond. Enhanced by a new framework for the understanding audience engagement, the book is relevant to scholars, policymakers and reflective practitioners across the spectrum of arts and cultural industries management. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a CC BY-NC-ND 4.0 license here.

Arts Marketing Insights

2011-01-19 Business & Economics
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Release : 2011-01-19
Genre : Business & Economics
Kind : eBook
Book Rating : 82X/5 ( reviews)

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Book Synopsis Arts Marketing Insights by : Joanne Scheff Bernstein

Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein. This book was released on 2011-01-19. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

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