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The Handbook of Media Audiences

2011-03-21 Social Science
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Release : 2011-03-21
Genre : Social Science
Kind : eBook
Book Rating : 506/5 ( reviews)

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Book Synopsis The Handbook of Media Audiences by : Virginia Nightingale

Download or read book The Handbook of Media Audiences written by Virginia Nightingale. This book was released on 2011-03-21. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

The Handbook of Media Audiences

2013-12-04 Social Science
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Release : 2013-12-04
Genre : Social Science
Kind : eBook
Book Rating : 39X/5 ( reviews)

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Book Synopsis The Handbook of Media Audiences by : Virginia Nightingale

Download or read book The Handbook of Media Audiences written by Virginia Nightingale. This book was released on 2013-12-04. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field

Transnational Audiences

2016-06-07 Social Science
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Release : 2016-06-07
Genre : Social Science
Kind : eBook
Book Rating : 578/5 ( reviews)

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Book Synopsis Transnational Audiences by : Adrian Athique

Download or read book Transnational Audiences written by Adrian Athique. This book was released on 2016-06-07. Available in PDF, EPUB and Kindle. Book excerpt: In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media formats and different regions of the world, Adrian Athique provides a much-needed critical exploration of conceptual approaches to media reception on a global scale. Engaging both the historical foundations and contemporary concerns of audience research, Athique prompts us to reconsider our contemporary media experience within a transnational frame. In the process, he provides valuable insights on culture and belonging, power and imagination. Beautifully written and strongly argued, Transnational Audiences: Media Reception on a Global Scale will be essential reading for students and teachers of global media, culture and communications.

The Handbook of Global Media Research

2015-07-07 Social Science
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Release : 2015-07-07
Genre : Social Science
Kind : eBook
Book Rating : 121/5 ( reviews)

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Book Synopsis The Handbook of Global Media Research by : Ingrid Volkmer

Download or read book The Handbook of Global Media Research written by Ingrid Volkmer. This book was released on 2015-07-07. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnational media research as reflective of advanced globalization processes, and explores its roles and responsibilities Articulates the key themes and competing methodological approaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints

Media Audiences

2005 Social Science
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Release : 2005
Genre : Social Science
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis Media Audiences by : Marie Gillespie

Download or read book Media Audiences written by Marie Gillespie. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: Visit the Understanding Media series microsite. â¬SThis book provides a comprehensive, up-to-date overview of research and debate about media audiences, written by some of the leading scholars in the field. It covers a wide range of media genres, from TV news to soaps and reality shows, as well as addressing broader issues, for example to do with globalisation, the social contexts of media use and the power of the media. This is a state-of-the-art textbook, which provides students with the critical tools they need in order to evaluate existing research, and to undertake their own.⬠David Buckingham, Institute of Education, Londonâ¬SThe book is important for the broad understanding of media audiences it provides, and for the richness of the learning experience available through the activities and reading extracts that guide the student experience. It is an excellent introduction to the history and traditions of audience research.⬠Virginia Nightingale, University of Western Syney, AustraliaThis book offers an engaging and accessible introduction to key debates in audience studies, drawing on a range of historical, contemporary and cross-cultural case studies. The book includes chapters on: different approaches to researching audiences and how they link to policy and political agendas; how media technologies shape our sensory and social experience; how the media address us as media publics and affect democratic processes; what ethnographic approaches tell us about audiences in different parts of the world; how new forms of interactivity and mobility shift the relations of power between media consumers and producers.The authors take students through these and other topics, using readings from key research and providing carefully designed student activities. Case studies range from the sensational experiences of early twentieth-century film audiences to the activities of reality TV viewers, from the audiences for Indian religious epics to Israeli news viewersâ¬" interpretations of news about Palestine.

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