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The Future of Feminism in Public Relations and Strategic Communication

2021-06-18 Business & Economics
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Release : 2021-06-18
Genre : Business & Economics
Kind : eBook
Book Rating : 25X/5 ( reviews)

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Book Synopsis The Future of Feminism in Public Relations and Strategic Communication by : Linda Aldoory

Download or read book The Future of Feminism in Public Relations and Strategic Communication written by Linda Aldoory. This book was released on 2021-06-18. Available in PDF, EPUB and Kindle. Book excerpt: Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender and race.

Public Relations Theory III

2023-02-22 Business & Economics
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Release : 2023-02-22
Genre : Business & Economics
Kind : eBook
Book Rating : 853/5 ( reviews)

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Book Synopsis Public Relations Theory III by : Carl H. Botan

Download or read book Public Relations Theory III written by Carl H. Botan. This book was released on 2023-02-22. Available in PDF, EPUB and Kindle. Book excerpt: This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.

Public Relations and Strategic Communication in 2050

2024-11-25 Language Arts & Disciplines
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Release : 2024-11-25
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 485/5 ( reviews)

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Book Synopsis Public Relations and Strategic Communication in 2050 by : Alexander V. Laskin

Download or read book Public Relations and Strategic Communication in 2050 written by Alexander V. Laskin. This book was released on 2024-11-25. Available in PDF, EPUB and Kindle. Book excerpt: Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.

Women in Public Relations

2013-09-13 Business & Economics
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Release : 2013-09-13
Genre : Business & Economics
Kind : eBook
Book Rating : 749/5 ( reviews)

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Book Synopsis Women in Public Relations by : Larissa A. Grunig

Download or read book Women in Public Relations written by Larissa A. Grunig. This book was released on 2013-09-13. Available in PDF, EPUB and Kindle. Book excerpt: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.

Depth Public Relations

2022-12-23 Business & Economics
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Release : 2022-12-23
Genre : Business & Economics
Kind : eBook
Book Rating : 898/5 ( reviews)

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Book Synopsis Depth Public Relations by : Johanna Fawkes

Download or read book Depth Public Relations written by Johanna Fawkes. This book was released on 2022-12-23. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary global culture, rooted in neoliberalism and free market forces, increasingly emphasises appearance over substance. People and organisations are judged by image and reputation while social media encourages and enables us to develop our own public persona. This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role. Organisations, from local charities to multinational corporations, employ professional PR staff to manage promotional communication, and even public institutions must position themselves in the marketplace to secure funding and approval. To what extent has PR contributed to this culture of display, this masquerade of emptiness? This book argues that the climate crisis demands not more performance but a new approach, one of ‘depth public relations’. This concerpt builds on ideas not only from public relations, but also psychology, sociology and philosophy, as well as introducing the voices of climate activists and others seeking a deeper relationship with the human and non- human worlds. The proposed principles of depth public relations offer suggestions for theory and practice, with profound implications for PR and related fields, and will interest all scholars of the changing communication environment.

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