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The Economics of Sport and the Media

2006-01-01 Business & Economics
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Release : 2006-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 803/5 ( reviews)

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Book Synopsis The Economics of Sport and the Media by : Claude Jeanrenaud

Download or read book The Economics of Sport and the Media written by Claude Jeanrenaud. This book was released on 2006-01-01. Available in PDF, EPUB and Kindle. Book excerpt: '. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to students of sport and the media and those interested in the commercialisation of leisure in general.' - A.J. Veal, Leisure Studies

The Economics of Sports Broadcasting

2007-06-11 Business & Economics
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Release : 2007-06-11
Genre : Business & Economics
Kind : eBook
Book Rating : 614/5 ( reviews)

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Book Synopsis The Economics of Sports Broadcasting by : Chris Gratton

Download or read book The Economics of Sports Broadcasting written by Chris Gratton. This book was released on 2007-06-11. Available in PDF, EPUB and Kindle. Book excerpt: Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players – viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting’s changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.

The Global Economics of Sport

2012-08-21 Sports & Recreation
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Release : 2012-08-21
Genre : Sports & Recreation
Kind : eBook
Book Rating : 933/5 ( reviews)

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Book Synopsis The Global Economics of Sport by : Chris Gratton

Download or read book The Global Economics of Sport written by Chris Gratton. This book was released on 2012-08-21. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities. This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.

Sport and the Media

2015-06-12 Social Science
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Release : 2015-06-12
Genre : Social Science
Kind : eBook
Book Rating : 435/5 ( reviews)

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Book Synopsis Sport and the Media by : Matthew Nicholson

Download or read book Sport and the Media written by Matthew Nicholson. This book was released on 2015-06-12. Available in PDF, EPUB and Kindle. Book excerpt: Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

Handbook of Sports and Media

2009-03-04 History
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Release : 2009-03-04
Genre : History
Kind : eBook
Book Rating : 345/5 ( reviews)

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Book Synopsis Handbook of Sports and Media by : Arthur A. Raney

Download or read book Handbook of Sports and Media written by Arthur A. Raney. This book was released on 2009-03-04. Available in PDF, EPUB and Kindle. Book excerpt: This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.

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