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The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

2001-09-20 Business & Economics
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Release : 2001-09-20
Genre : Business & Economics
Kind : eBook
Book Rating : 855/5 ( reviews)

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Book Synopsis The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business by : Rolf Jensen

Download or read book The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business written by Rolf Jensen. This book was released on 2001-09-20. Available in PDF, EPUB and Kindle. Book excerpt: "The Dream Society . . . provides dramatic insights into how marketing will operate in the 21st century."Atlanta Business Chronicle A fascinating look into the future of business, as featured in Fast Company The future is uncertainthe world is constantly changing. While anything can happen, some things are far more likely than others. Rolf Jensen, internationally renowned futurist, provides readers with a tangible look at what the future will be like over the next 25 years. By identifying what lies ahead, Jensen gives people the knowledge they need to make informed decisions and strategically align themselves to capitalize on the unknown future, a future Jensen calls "the Dream Society." This dream society is characterized by the commercialization of emotions. In this provocative exploration, Jensen says that it will no longer be enough to produce a useful product. He shows that, for a product to be successful, its primary purpose will be the ability to fulfill an emotional need. Those who understand the workings of this dream society will be the ones who create the new products, new markets, and new businesses that dominate the world of tomorrow.

Business Innovation in the Dream and Renaissance Societies (eBook Bundle)

2013-09-13 Business & Economics
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Release : 2013-09-13
Genre : Business & Economics
Kind : eBook
Book Rating : 913/5 ( reviews)

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Book Synopsis Business Innovation in the Dream and Renaissance Societies (eBook Bundle) by : Rolf Jensen

Download or read book Business Innovation in the Dream and Renaissance Societies (eBook Bundle) written by Rolf Jensen. This book was released on 2013-09-13. Available in PDF, EPUB and Kindle. Book excerpt: 2 E-Books in One The Renaissance Society THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come. The Dream Society How Market Leaders from Disney to Nike Successfully Target Human Emotions and How Other Companies Can Join Them The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams¬¬and what organizations must do to keep from being left behind.

The Wisdom of Storytelling in an Information Age

2004 Education
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Release : 2004
Genre : Education
Kind : eBook
Book Rating : 446/5 ( reviews)

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Book Synopsis The Wisdom of Storytelling in an Information Age by : Amy E. Spaulding

Download or read book The Wisdom of Storytelling in an Information Age written by Amy E. Spaulding. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt: A testament to the enduring value of spoken communication for persons of all ages and walks of life

Masterful Coaching

2008-10-06 Business & Economics
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Release : 2008-10-06
Genre : Business & Economics
Kind : eBook
Book Rating : 358/5 ( reviews)

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Book Synopsis Masterful Coaching by : Robert Hargrove

Download or read book Masterful Coaching written by Robert Hargrove. This book was released on 2008-10-06. Available in PDF, EPUB and Kindle. Book excerpt: When the first edition of Masterful Coaching was published, it quickly became the standard resource for anyone who was a coach, considering becoming a coach, or curious about being an extraordinary coach. In this completely revised third edition of his groundbreaking book, Hargrove presents his profound insights into the journey to of becoming a masterful coach along with guiding ideas, tools, and methods.

The Hands-off Manager

2007-01-01 Business & Economics
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Release : 2007-01-01
Genre : Business & Economics
Kind : eBook
Book Rating : 501/5 ( reviews)

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Book Synopsis The Hands-off Manager by : Steve Chandler

Download or read book The Hands-off Manager written by Steve Chandler. This book was released on 2007-01-01. Available in PDF, EPUB and Kindle. Book excerpt: Today's employees do not respond to the old hands-on, militaristic management styles. They are highly independant, individual professionals with their own fully developed ideas. Leaders and managers who try to micro-manage them will inevitably confrom wide-spread disgruntlement, absenteeism, and turnover...and increase their and their employees stress levels. Chandler and Black offer a new vision for all managers. With stories, examples, and vibrant activities for the reader to practice, this book shows any manager, new or seasoned, how to coach and mentor employees rather than hover over their shoulders and goad them into action.

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