Television Goes Digital

2008-12-10 Business & Economics

Author : Darcy Gerbarg
Release : 2008-12-10
Genre : Business & Economics
Kind : eBook
Book Rating : 788/5 ( reviews)

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Book Synopsis Television Goes Digital by : Darcy Gerbarg

Download or read book Television Goes Digital written by Darcy Gerbarg. This book was released on 2008-12-10. Available in PDF, EPUB and Kindle. Book excerpt: Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

TV Outside the Box

2015-12-22 Performing Arts

Author : Neil Landau
Release : 2015-12-22
Genre : Performing Arts
Kind : eBook
Book Rating : 724/5 ( reviews)

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Book Synopsis TV Outside the Box by : Neil Landau

Download or read book TV Outside the Box written by Neil Landau. This book was released on 2015-12-22. Available in PDF, EPUB and Kindle. Book excerpt: TV Outside the Box: Trailblazing in the Digital Television Revolution explores the new and exploding universe of on-demand, OTT (Over the Top) networks: Netflix, Amazon, Hulu, Crackle, CW Seed, Vimeo, AwesomenessTV, and many more. Featuring in-depth conversations with game-changing content creators, industry mavericks, and leading cultural influencers, TV Outside the Box is essential reading for anyone interested in the dynamics of a global media revolution – while it’s happening. Readers will discover: How the new "disruptors" of traditional television models are shaping the future of the television and feature film business. You’ll hear directly from the visionaries behind it all – from concept genesis to predictions for the future of streaming platforms; their strategies for acquisitions and development of new original content; and how the revolution is providing unprecedented opportunities for both established and emerging talent. What’s different about storytelling for the progressive, risk-taking networks who are delivering provocative, groundbreaking, binge-worthy content, without the restraints of the traditional, advertiser-supported programming model. Through interviews with the showrunners, content creators, and producers of dozens of trailblazing series – including Orange Is the New Black, House of Cards, Transparent, and many more – you’ll learn how and why the best and the brightest TV content creators and filmmakers are defining the new digital entertainment age – and how you can, too.

Televisionaries

2015-03-01

Author : Marc Tayer
Release : 2015-03-01
Genre :
Kind : eBook
Book Rating : 509/5 ( reviews)

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Book Synopsis Televisionaries by : Marc Tayer

Download or read book Televisionaries written by Marc Tayer. This book was released on 2015-03-01. Available in PDF, EPUB and Kindle. Book excerpt: Televisionaries is the captivating inside story of the digital television revolution, featuring the engineers, entrepreneurs, and media titans who made it happen. During the 1980s, conventional wisdom held that "Japan Inc." would become the leading economic power, with its new HDTV technology dominating the next generation of consumer electronics. In response, European countries funded a billion-dollar HDTV activity designed to keep the Japanese at bay. But both solutions had a fatal flaw - they were based on analog technology. With the world's eyes diverted overseas, General Instrument (GI) harbored a secret project in its San Diego labs. The notion of transforming television from its analog roots to the zeros and ones of computers was deemed impossible at the time. Undaunted, GI boldly developed the world's first digital television system, upsetting the status quo on three continents. Digital TV soon became a reality for consumers throughout the world, and the media business was forever changed.

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