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Author : Thomas L. Haskell
Release : 1996-06-13
Genre : Business & Economics
Kind : eBook
Book Rating : 786/5 ( reviews)
Book Synopsis The Culture of the Market by : Thomas L. Haskell
Download or read book The Culture of the Market written by Thomas L. Haskell. This book was released on 1996-06-13. Available in PDF, EPUB and Kindle. Book excerpt: A collection of thirteen essays examining how 'the market' has been perceived, represented and experienced differently in different epochs.
Author :
Release : 1994
Genre :
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Culture of the Market by :
Download or read book The Culture of the Market written by . This book was released on 1994. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas L. Haskell
Release : 1993
Genre : Business & Economics
Kind : eBook
Book Rating : 682/5 ( reviews)
Book Synopsis The Culture of the Market by : Thomas L. Haskell
Download or read book The Culture of the Market written by Thomas L. Haskell. This book was released on 1993. Available in PDF, EPUB and Kindle. Book excerpt: Scholars have only recently begun to appreciate the extent to which the norms and practices that foster market societies have been shifting. Not only has 'the market' been perceived and represented differently in different epochs; it has also been experienced differently, brought into being within dissimilar political and social settings, and has given rise to new and various forms of intellectual and imaginative activity. The thirteen essays collected in this volume belong to a new historical endeavour deriving from the recognition that the experiences and feelings engendered by the historical development of market societies have been, and still remain, open to a broad range of interpretations. They share, too, the characteristic accents of a new approach to cultural history, in which careful examination of actions, texts, and artifacts is accompanied by an open-mindedness about what their examination reveals.
Author : Grant David McCracken
Release : 2005
Genre : Business & Economics
Kind : eBook
Book Rating : 660/5 ( reviews)
Book Synopsis Culture and Consumption II by : Grant David McCracken
Download or read book Culture and Consumption II written by Grant David McCracken. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt: * New insights into modern consumer culture by a master critic
Author : Lisa Peñaloza
Release : 2012
Genre : Export marketing
Kind : eBook
Book Rating : 820/5 ( reviews)
Book Synopsis Marketing Management by : Lisa Peñaloza
Download or read book Marketing Management written by Lisa Peñaloza. This book was released on 2012. Available in PDF, EPUB and Kindle. Book excerpt: "Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the historical, socio-cultural and political factors in analyzing local contexts and emphasizes the importance of culture in understanding the varying marketing phenomena. This book highlights the benefits managers can reap from applying interpretive cultural approaches to strategic marketing activities, including decisions about: market segmentation; product and brand positioning; research methods; globalization and consumer and organizational identity, amongst others. With contributions originating from the five continents and grounded in the authors' empirical work with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume moves beyond the overly simplistic marketing models often uncritically presented in many texts. Marketing Management: A Cultural Perspective will speak with great authority to serious marketing students, lecturers and managers across the world"--
