Author : Gary P. Ferraro
Release : 2006
Genre : Intercultural communication
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Cultural Dimension of International Business by : Gary P. Ferraro
Download or read book The Cultural Dimension of International Business written by Gary P. Ferraro. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing.KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.MARKET: For cross-cultural trainers and human resources personnel.