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Welcome to the Creative Age

2003-01-03 Business & Economics
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Release : 2003-01-03
Genre : Business & Economics
Kind : eBook
Book Rating : 018/5 ( reviews)

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Book Synopsis Welcome to the Creative Age by : Mark Earls

Download or read book Welcome to the Creative Age written by Mark Earls. This book was released on 2003-01-03. Available in PDF, EPUB and Kindle. Book excerpt: This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.

The Creativity Market

2012-04-05 Language Arts & Disciplines
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Release : 2012-04-05
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 127/5 ( reviews)

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Book Synopsis The Creativity Market by : Dominique Hecq

Download or read book The Creativity Market written by Dominique Hecq. This book was released on 2012-04-05. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on creative writing both as a subject in universities and beyond academia, with chapters arranged around three organising sub-themes of practice, research and pedagogy. It explores the ‘creative’ component of creative writing in the globalised marketplace, making the point that creative writing occurs in and around universities throughout the world. It examines the convergence of education, globalisation and economic discourses at the intersection of the university sector and creative industries, and foregrounds the competing interests at the core of creativity as it appears in the neo-liberal global discourse in which writers are enmeshed. The book offers case studies from the UK, the USA, Canada, Australia and Singapore that are indicative of the challenges faced by academics, postgraduate students and creative industry professionals around the world.

Buy Now

2011-01-19 Business & Economics
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Release : 2011-01-19
Genre : Business & Economics
Kind : eBook
Book Rating : 891/5 ( reviews)

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Book Synopsis Buy Now by : Rick Cesari

Download or read book Buy Now written by Rick Cesari. This book was released on 2011-01-19. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

Marketing Strategy for Creative and Cultural Industries

2016-01-29 Business & Economics
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Release : 2016-01-29
Genre : Business & Economics
Kind : eBook
Book Rating : 796/5 ( reviews)

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Book Synopsis Marketing Strategy for Creative and Cultural Industries by : Bonita M. Kolb

Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb. This book was released on 2016-01-29. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

How to Market a Book: Third Edition

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Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis How to Market a Book: Third Edition by :

Download or read book How to Market a Book: Third Edition written by . This book was released on . Available in PDF, EPUB and Kindle. Book excerpt:

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