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The Copywriting Grab Bag

2007 Business & Economics
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Release : 2007
Genre : Business & Economics
Kind : eBook
Book Rating : 618/5 ( reviews)

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Book Synopsis The Copywriting Grab Bag by : Ben Settle

Download or read book The Copywriting Grab Bag written by Ben Settle. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: "The secrets in this book have put a LOT of money in my pocket. And they can do the same for you if you apply them to your own ads." - Michael Senoff Founder and CEO www.hardtofindseminars.com How to instantly increase your advertising response by 30% (or more) by making a few simple "tweaks" to your order form. Why using customer testimonials can actually hurt your sales. A secret way to make even "crappy" copy almost unbeatable. How to use an ordinary telephone to double your sales without doing any telemarketing. Why bad writing and lots of typos can make you more sales. How to create professionally produced video ads on a "shoe-string" budget. A sneaky (but 100% legal) way to use your competitor's customer testimonials... in YOUR advertising. How to "skeptic-proof" even your most outrageous claims and promises. A little-known way to get full page newspaper and magazine ads for pennies on the dollar. How to become a "celebrity" in your niche. The secret of banishing "writers block" forever. How to make it almost impossible for people to delete your email pitches. And much, much more. The Copywriting Grab Bag is packed with ways to multiply the profits of all your ads -- without needing a lot of money, experience or natural writing talent. Simply reach into this "grab bag" of copywriting and marketing instruction, pull out any one of the hundreds of gems you'll find, and immediately apply it to your unique situation.

Screen Savers II: My Grab Bag of Classic Movies

2015-04-19 Performing Arts
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Release : 2015-04-19
Genre : Performing Arts
Kind : eBook
Book Rating : 575/5 ( reviews)

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Book Synopsis Screen Savers II: My Grab Bag of Classic Movies by : John Dileo

Download or read book Screen Savers II: My Grab Bag of Classic Movies written by John Dileo. This book was released on 2015-04-19. Available in PDF, EPUB and Kindle. Book excerpt: Screen Savers II is John DiLeo's three-part grab bag of classic movies, beginning with his extensive essays about ten remarkable and underappreciated movies, as in the first Screen Savers, and representing a variety of genres and stars such as Barbara Stanwyck, James Stewart, Ginger Rogers, and DiLeo favorite Joel McCrea. Part Two collects and categorizes posts from DiLeo's classic-film blog screensaversmovies.com, containing his musings on classics revisited, sleepers and stinkers, films old and new, plus his memorial tributes to Hollywood notables. Part Three might be called a delayed bonus round to DiLeo's 1999 quiz book, with all-new matching quizzes. Can you identify the films in which a character writes a book titled Hummingbird Hill; Fred Astaire dances with Betty Hutton; a character named Sean Regan is important but never seen?

The Online Copywriter's Handbook

2003-02-20 Language Arts & Disciplines
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Release : 2003-02-20
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 590/5 ( reviews)

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Book Synopsis The Online Copywriter's Handbook by : Robert W. Bly

Download or read book The Online Copywriter's Handbook written by Robert W. Bly. This book was released on 2003-02-20. Available in PDF, EPUB and Kindle. Book excerpt: The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

Why You Should Never Give Your Dog a Bone!

2007 Pets
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Release : 2007
Genre : Pets
Kind : eBook
Book Rating : 601/5 ( reviews)

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Book Synopsis Why You Should Never Give Your Dog a Bone! by : Benjamin Settle

Download or read book Why You Should Never Give Your Dog a Bone! written by Benjamin Settle. This book was released on 2007. Available in PDF, EPUB and Kindle. Book excerpt: Did you know you should never give your dog a bone? Or that you can get your dog to enjoy going to the vet simply by massaging his ears, gums and toes? Or that you can use an ordinary stereo to quickly and easily stop your dog's barking? These are just a few of the dozens of secrets found in "Why You Should Never Give Your Dog A Bone." Secrets that can extend your dog's life, almost "disease proof" his body...and make him completely obedient to your commands -- even if he stubbornly resists your efforts now. Secrets like: How to pay little or nothing for your dog's vet bills and medications...Why eating the healthiest dog foods can actually make your dog sick...A simple 10-minute game that quickly eliminates most dog behavior problems...A secret way to use your TV set to house train your new puppy in as little as two weeks...Why yelling at your dog when she misbehaves actually makes her more likely to misbehave in the future...How to eliminate fleas with an inexpensive (and completely non-toxic) ingredient found at your corner grocery store...And much more! "Why You Should Never Give Your Dog A Bone" can save you a TON of money on vet bills, dog trainers and behavior lessons...and make your dog healthier, happier and more obedient than ever before.

Hypnotic Writing

2006-12-22 Business & Economics
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Release : 2006-12-22
Genre : Business & Economics
Kind : eBook
Book Rating : 799/5 ( reviews)

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Book Synopsis Hypnotic Writing by : Joe Vitale

Download or read book Hypnotic Writing written by Joe Vitale. This book was released on 2006-12-22. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

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