1# Library to Find Best eBook for Read
Author : Beverley Hooper
Release : 2005
Genre : Advertising
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Consumer Citizen in Contemporary China by : Beverley Hooper
Download or read book The Consumer Citizen in Contemporary China written by Beverley Hooper. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kelly Tian
Release : 2010-11-01
Genre : Political Science
Kind : eBook
Book Rating : 353/5 ( reviews)
Book Synopsis Consumer-Citizens of China by : Kelly Tian
Download or read book Consumer-Citizens of China written by Kelly Tian. This book was released on 2010-11-01. Available in PDF, EPUB and Kindle. Book excerpt: A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.
Author : Di Zhu
Release : 2018-03-13
Genre : Social Science
Kind : eBook
Book Rating : 347/5 ( reviews)
Book Synopsis Consumption Patterns Of The Middle Class In Contemporary China by : Di Zhu
Download or read book Consumption Patterns Of The Middle Class In Contemporary China written by Di Zhu. This book was released on 2018-03-13. Available in PDF, EPUB and Kindle. Book excerpt: This book, set against the background of accounts of globalisation, aims to figure out the consumer orientation of the middle class in contemporary China, in particular how the new elements in consumer orientation operate in the Chinese context. It focuses on the contemporary middle class. Data used in the book are taken from national representative surveys conducted in the recent decade and also from 30 interviews with middle class people in Beijing. The book focuses on the consumption patterns from everyday consumption, taste and material culture. It highlights consumers' self-referential orientations: the pursuit of pleasure, tempered by considerations regarding comfort, is a significant form of aesthetic justification. Living within one's means i.e. keeping a balance between expenditure and income is the main moral justification. Consumers' orientations draw on a new set of elements, conceptualised in this research as 'the orientation toward personal pleasure and comfort'. This orientation is shaped by social conventions, traditional values and the metropolitan context. The findings challenge the stereotype of the Chinese 'new rich' and the one-dimensional pictures of tendencies towards either conspicuous display or frugality.
Author : Kate Soper
Release : 2008-01-15
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis Citizenship and Consumption by : Kate Soper
Download or read book Citizenship and Consumption written by Kate Soper. This book was released on 2008-01-15. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a timely forum for current thinking on consumption and citizenship, exploring overlaps and tensions between them. Experts from history, theory, media studies, law, and civil society, retrieve alternative traditions of consumption and citizenship in West and East, and evaluate the civic prospects of consumption for the future.
Author : Ling Zhou
Release : 2020-05-14
Genre : Law
Kind : eBook
Book Rating : 058/5 ( reviews)
Book Synopsis Access to Justice for the Chinese Consumer by : Ling Zhou
Download or read book Access to Justice for the Chinese Consumer written by Ling Zhou. This book was released on 2020-05-14. Available in PDF, EPUB and Kindle. Book excerpt: This monograph offers an ethnographic exploration of the local organisation of consumer complaint processing and dispute resolution in the People's Republic of China - now the second largest consumer market in the world - and how the consumer, both ordinary and 'professional', experiences the local system. Drawing on detailed analysis of an impressive amount of empirical data, this book highlights local Chinese understandings and practice styles of 'mediation', as well as identifying a continuing sense of reliance in popular consciousness on the government for securing consumer rights in China. These are not only important features of consumer dispute processing in themselves, but also help to explain the failure of an ombuds system to emerge. By looking at the nature of and issues in China's distinctive consumer dispute resolution and complaints system, and the experiences of consumers with that system, this innovative book illustrates the processes available at the local level giving access to justice for aggrieved consumers and provides a unique contribution to comparative consumer law studies in Asia and elsewhere.
