Share

The Complete Idiot's Guide to Copywriter's Words And Phrases

Download The Complete Idiot's Guide to Copywriter's Words And Phrases PDF Online Free

Author :
Release : 2005-11-01
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 519/5 ( reviews)

GET EBOOK


Book Synopsis The Complete Idiot's Guide to Copywriter's Words And Phrases by : Kathy Kleidermacher

Download or read book The Complete Idiot's Guide to Copywriter's Words And Phrases written by Kathy Kleidermacher. This book was released on 2005-11-01. Available in PDF, EPUB and Kindle. Book excerpt: Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

The Complete Idiot's Guide to Power Words

Download The Complete Idiot's Guide to Power Words PDF Online Free

Author :
Release : 2009
Genre : Business & Economics
Kind : eBook
Book Rating : 436/5 ( reviews)

GET EBOOK


Book Synopsis The Complete Idiot's Guide to Power Words by : Scott Snair

Download or read book The Complete Idiot's Guide to Power Words written by Scott Snair. This book was released on 2009. Available in PDF, EPUB and Kindle. Book excerpt: In this high-tech, instant-communication world, communication should be easy. Not so! In fact, messages can often become diluted because most people's writing and language skills aren't what they used to be. Studies suggest that many people today have a tougher time relating to each other, and in fact technology may be to blame. But the good news is that it's possible to recognize the situation, adapt to it, and learn the 'power words' and phrases that can push through today's communication clutter to set one's self apart from others-and have a much easier time getting their way. The Complete Idiot's Guide® to Power Wordsshows readers how to do just this. This book provides forceful-but not pushy-words and phrases that offer punch to a conversation, letter, e-mail, instant message, or text message. It supplies verbal expressions and replies that will help readers cut through today's muddle of words and misunderstandings to be more assertive, and to impress and inspire (but not intimidate) others. When necessary, these phrases will also help readers change direction correctly and confidently. There's more to effective communication than simply having a healthy vocabulary or the gift of gab. In this book, author Scott Snair provides- Words that clearly define how it's possible to fill an important need Phrases that get attention in a world saturated with attention-getters Statements that get to the point quickly and effectively Expressions that work to convince others Words that lower the opponent's defenses Rogerian phrases to gain support Thoughts that concede the point but set up the ultimate win Phrases that help keep arguments simple. Useful, hidden devices within words. Knowing how to use the right words-and use them well-has unlimited benefits, and not knowing how to use them keeps things out of your reach. In this world of insecurity, poor social skills, short attention spans, and high-paced, high-volume transmission of irrelevances, the gift of understanding these power words and phrases will give readers the advantage.

The Complete Idiot's Guide to the Right Words for Any Occasion

Download The Complete Idiot's Guide to the Right Words for Any Occasion PDF Online Free

Author :
Release : 2008
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 323/5 ( reviews)

GET EBOOK


Book Synopsis The Complete Idiot's Guide to the Right Words for Any Occasion by : Veronica Deisler

Download or read book The Complete Idiot's Guide to the Right Words for Any Occasion written by Veronica Deisler. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: Birthdays and funerals, marriages and divorce, simple appreciation or heartfelt words of love and praise-each of these occasions requires a personal response, often in the form of a note. What should you say? How do you start? Even in these days of quick e-mails and text messages, we still need to find the appropriate phrase or sentiment to communicate our feelings-and it can be difficult. The Complete Idiot's Guide to the Right Words for Any Occasioncan help. With over 250 sample notes for nearly every personal occasion, dozens of tips, and simple inspiration direction, it's the perfect book to help you express your feelings to friends, relatives, and loved ones. Meant to be both a reference to look up actual samples to use and a book that helps you create personal notes of your own, this book is a must have for everyone's library.

The Complete Idiot's Guide to a Smart Vocabulary

Download The Complete Idiot's Guide to a Smart Vocabulary PDF Online Free

Author :
Release : 2001
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 970/5 ( reviews)

GET EBOOK


Book Synopsis The Complete Idiot's Guide to a Smart Vocabulary by : Paul McFedries

Download or read book The Complete Idiot's Guide to a Smart Vocabulary written by Paul McFedries. This book was released on 2001. Available in PDF, EPUB and Kindle. Book excerpt: Defines over 1,000 words in subject areas such as people, computers, business, law, culture, and government, as well as foreign terms and new words.

The Complete Idiot's Guide to Weird Word Origins

Download The Complete Idiot's Guide to Weird Word Origins PDF Online Free

Author :
Release : 2008
Genre : Language Arts & Disciplines
Kind : eBook
Book Rating : 811/5 ( reviews)

GET EBOOK


Book Synopsis The Complete Idiot's Guide to Weird Word Origins by : Paul McFedries

Download or read book The Complete Idiot's Guide to Weird Word Origins written by Paul McFedries. This book was released on 2008. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to 'chew the fat'? Why do we put things in 'apple-pie order'? And what on earth is a 'hat trick'? Readers will learn all this and more in this fun and engaging new addition to the Complete Idiot's Guide® series, The Complete Idiot's Guide to Weird Word Origins. This humorous book provides entertaining insight on the often metaphorical, always taken-for-granted phrases and expressions used every day. In it, language expert Paul McFedries takes readers through the sometimes surprising, always amusing world of weird words and expressions, and the fascinating stories that surround them. Presented in a fun, easy-to-read style, this book takes readers on a journey through the bizarre and eccentric origins that make up our everyday speech.

You may also like...