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Author : Bob Dickinson
Release : 2004
Genre : Hospitality industry
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Complete 21st Century Travel & Hospitality Marketing Handbook by : Bob Dickinson
Download or read book The Complete 21st Century Travel & Hospitality Marketing Handbook written by Bob Dickinson. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yvette Reisinger, PhD
Release : 2010-08-27
Genre : Business & Economics
Kind : eBook
Book Rating : 882/5 ( reviews)
Book Synopsis International Tourism by : Yvette Reisinger, PhD
Download or read book International Tourism written by Yvette Reisinger, PhD. This book was released on 2010-08-27. Available in PDF, EPUB and Kindle. Book excerpt: In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.
Author : Roy C Wood
Release : 2008-06-05
Genre : Business & Economics
Kind : eBook
Book Rating : 424/5 ( reviews)
Book Synopsis The SAGE Handbook of Hospitality Management by : Roy C Wood
Download or read book The SAGE Handbook of Hospitality Management written by Roy C Wood. This book was released on 2008-06-05. Available in PDF, EPUB and Kindle. Book excerpt: At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world′s leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India
Author : Chris Cooper
Release : 2021-08-04
Genre : Business & Economics
Kind : eBook
Book Rating : 496/5 ( reviews)
Book Synopsis The SAGE Handbook of Tourism Management by : Chris Cooper
Download or read book The SAGE Handbook of Tourism Management written by Chris Cooper. This book was released on 2021-08-04. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.
Author : J. Christopher Holloway
Release : 2006
Genre : Business & Economics
Kind : eBook
Book Rating : /5 ( reviews)
Book Synopsis The Business of Tourism by : J. Christopher Holloway
Download or read book The Business of Tourism written by J. Christopher Holloway. This book was released on 2006. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a matchless guide to the operations and structures of the contemporary tourism industry. Holloway's accessible text has long been a classic and continues to be essential student reading."Dr Nigel MorganReader in Tourism StudiesUniversity of Wales Institute, Cardiff The Business of Tourism is a well established and popular text, providing an accessible introduction to the study of travel and tourism, from its historical roots to the present-day state and likely future direction.This 7th edition provides an up-to-date account of the development, impacts and major players in this fast-moving industry as well as the significant changes in the wake of world events such as 9/11 and the Asian Tsunami of 2004. The text contains a wealth of examples to set the theory in context and a number of longer cases at the end of the book have been chosen to represent the diversity of the industry from small-scale local attractions to the world-wide appeal of major destinations.Among the key topics covered in the book are:- the global economic, socio-cultural and environmental impacts of tourism- technological change and its impact on the industry- the historical and future developments of the industry- the structure and sectors of travel and tourism- further reading and references for more extensive study Chris Holloway is Former Professor of Tourism Management at Bristol Business School, University of West of EnglandNeil Taylor is a former director of specialist tour operator Regent Holidays and currently editor of Bradt's Guides to Estonia, the Baltic Capitals and Tallinn
