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The Competitive Destination

2003 Business & Economics
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Release : 2003
Genre : Business & Economics
Kind : eBook
Book Rating : 647/5 ( reviews)

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Book Synopsis The Competitive Destination by : J. R. Brent Ritchie

Download or read book The Competitive Destination written by J. R. Brent Ritchie. This book was released on 2003. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.

The Competitive Destination

2003-07-16 Travel
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Release : 2003-07-16
Genre : Travel
Kind : eBook
Book Rating : 473/5 ( reviews)

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Book Synopsis The Competitive Destination by : J. R. Brent Ritchie

Download or read book The Competitive Destination written by J. R. Brent Ritchie. This book was released on 2003-07-16. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.

The Competitive Destination

2005 Ecotourism
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Release : 2005
Genre : Ecotourism
Kind : eBook
Book Rating : /5 ( reviews)

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Book Synopsis The Competitive Destination by : J. R. Brent Ritchie

Download or read book The Competitive Destination written by J. R. Brent Ritchie. This book was released on 2005. Available in PDF, EPUB and Kindle. Book excerpt:

Positioning and Branding Tourism Destinations for Global Competitiveness

2019-01-18 Business & Economics
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Release : 2019-01-18
Genre : Business & Economics
Kind : eBook
Book Rating : 546/5 ( reviews)

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Book Synopsis Positioning and Branding Tourism Destinations for Global Competitiveness by : Hashim, Rahmat

Download or read book Positioning and Branding Tourism Destinations for Global Competitiveness written by Hashim, Rahmat. This book was released on 2019-01-18. Available in PDF, EPUB and Kindle. Book excerpt: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

Encyclopedia of Tourism

2002-09-11 Science
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Release : 2002-09-11
Genre : Science
Kind : eBook
Book Rating : 324/5 ( reviews)

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Book Synopsis Encyclopedia of Tourism by : Jafar Jafari

Download or read book Encyclopedia of Tourism written by Jafar Jafari. This book was released on 2002-09-11. Available in PDF, EPUB and Kindle. Book excerpt: In fewer than three hundred years tourism has become a global service industry of great economic, cultural and political importance. Published to critical acclaim, the Encyclopedia of Tourism - now available as a Routledge World Reference title - is the definitive one-volume reference source to this challenging multisectoral industry and multi disciplinary field of study. Comprising over one thousand entries, this volume has been written by an international team of contributors to provide a comprehensive guide to both the manifest and hidden dimensions of tourism. It explores the wide range of definitions, concepts, perspectives and institutions and includes: comprehensive coverage of key issues and concepts definitions of all terms and acronyms entries on the significant institutions, associations and journals in the field country-specific tourism profiles, from Greece to Japan and Kenya to Peru thorough analysis of the trends and patterns of tourism development and growth. The extensive cross-referencing and comprehensive index will assist the reader in making links between the diverse aspects of tourism studies, and the suggestions for further reading are invaluable.

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