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The Changing Face of the Asian Consumer

2013-09-30 Consumer behavior
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Release : 2013-09-30
Genre : Consumer behavior
Kind : eBook
Book Rating : 010/5 ( reviews)

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Book Synopsis The Changing Face of the Asian Consumer by : Bernd Schmitt

Download or read book The Changing Face of the Asian Consumer written by Bernd Schmitt. This book was released on 2013-09-30. Available in PDF, EPUB and Kindle. Book excerpt: Overview As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? In this book, world-renowned thought leader Bernd Schmitt helps to navigate and maneuver the complex and diverse landscape of Asia. He brings the insights and a deep understanding of the Asian marketplace. *Find out what middle-class consumers want--and what they buy--when their incomes rise. *Learn why Asians are collectivists who are becoming increasingly individualistic. *Discover that Asian consumers are driven by contradictory desires; they are, at the same time, Value Shopaholics, Functional Hedonists and Traditional Futurists. Using these insights, Schmitt presents simple and useful methods and strategy tools that one can use to build a successful business with Asian consumers, such as: *A strategy map to plan market entry *A lifestyle tool to analyze consumer motivations and trends *An omni-channel metric to assess the right mix of online and offline media Schmitt's detailed analyses of specific Asian industries and markets --including consumer electronics, fashion and lifestyle, food and beverage, airline, hotel, skincare and cosmetics, and e-commerce--serve as benchmarks and best practices for one's business. Target Audience Leaders, managers and individuals interested in gaining consumer insight of Asian consumers

The Changing Face of Retailing in the Asia Pacific

2013-10-18 Business & Economics
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Release : 2013-10-18
Genre : Business & Economics
Kind : eBook
Book Rating : 674/5 ( reviews)

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Book Synopsis The Changing Face of Retailing in the Asia Pacific by : Elizabeth Howard

Download or read book The Changing Face of Retailing in the Asia Pacific written by Elizabeth Howard. This book was released on 2013-10-18. Available in PDF, EPUB and Kindle. Book excerpt: Retailing in the countries of Asia Pacific is changing dramatically. Changes which took decades, even centuries, elsewhere are happening in a few years. The growth of larger firms and the arrival of international retailers are changing the business landscape, bringing the consistent supply and presentation of wider ranges of goods to consumers, and leading to the development of new kinds of retail stores and modern shopping malls, often in new locations. All of these developments are important for economic growth and for consumers and their lifestyles, They raise questions for governments about foreign investment, about social and environmental change, and about the fate of traditional retailers. This book examines the trends, seeking to understand how far they are global and how local circumstances affect developments. International retailers have spread across the region, but not always successfully. Studies in several countries look at their processes of growth and some of the reasons for success and failure. A review of changing regulation across the region suggests regulators should be concerned to avoid the problems of overconcentration of retail power, and country studies reflect on the effects of regulation as well as cultural and other influences on change. This book was published as a special issue of Asia Pacific Business Review.

The Changing Face of Burberry

2022-12-15 Design
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Release : 2022-12-15
Genre : Design
Kind : eBook
Book Rating : 620/5 ( reviews)

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Book Synopsis The Changing Face of Burberry by : Siân Weston

Download or read book The Changing Face of Burberry written by Siân Weston. This book was released on 2022-12-15. Available in PDF, EPUB and Kindle. Book excerpt: Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.

Changing Face Of E-commerce In Asia

2022-03-23 Business & Economics
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Release : 2022-03-23
Genre : Business & Economics
Kind : eBook
Book Rating : 122/5 ( reviews)

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Book Synopsis Changing Face Of E-commerce In Asia by : Abhishek Behl

Download or read book Changing Face Of E-commerce In Asia written by Abhishek Behl. This book was released on 2022-03-23. Available in PDF, EPUB and Kindle. Book excerpt: Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.

The Psychology of the Asian Consumer

2015-07-03 Business & Economics
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Release : 2015-07-03
Genre : Business & Economics
Kind : eBook
Book Rating : 890/5 ( reviews)

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Book Synopsis The Psychology of the Asian Consumer by : Bernd Schmitt

Download or read book The Psychology of the Asian Consumer written by Bernd Schmitt. This book was released on 2015-07-03. Available in PDF, EPUB and Kindle. Book excerpt: Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

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