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The Cambridge Handbook of Marketing and the Law

2023-07-13 Law
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Release : 2023-07-13
Genre : Law
Kind : eBook
Book Rating : 513/5 ( reviews)

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Book Synopsis The Cambridge Handbook of Marketing and the Law by : Jacob E. Gersen

Download or read book The Cambridge Handbook of Marketing and the Law written by Jacob E. Gersen. This book was released on 2023-07-13. Available in PDF, EPUB and Kindle. Book excerpt: This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more.

Cambridge Marketing Handbook: Law

2013-12-03 Law
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Release : 2013-12-03
Genre : Law
Kind : eBook
Book Rating : 682/5 ( reviews)

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Book Synopsis Cambridge Marketing Handbook: Law by : Kiran Kapur

Download or read book Cambridge Marketing Handbook: Law written by Kiran Kapur. This book was released on 2013-12-03. Available in PDF, EPUB and Kindle. Book excerpt: Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers feel very unsure how the various rules and regulations affect them. This handbook examines the key issues that affect marketers in marketing communications, including both traditional media such as advertisements and social media. Written by a marketer, rather than a lawyer, this handbook is designed to give practical guidance on all the necessary aspects. Legal language is very precise, and hence complicated; this handbook uses colloquial language for clarity. Each chapter includes clear summaries, examples and flow diagrams to help marketers understand how to comply.

The Cambridge Handbook of Compliance

2021-05-20 Law
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Release : 2021-05-20
Genre : Law
Kind : eBook
Book Rating : 139/5 ( reviews)

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Book Synopsis The Cambridge Handbook of Compliance by : Benjamin van Rooij

Download or read book The Cambridge Handbook of Compliance written by Benjamin van Rooij. This book was released on 2021-05-20. Available in PDF, EPUB and Kindle. Book excerpt: Compliance has become key to our contemporary markets, societies, and modes of governance across a variety of public and private domains. While this has stimulated a rich body of empirical and practical expertise on compliance, thus far, there has been no comprehensive understanding of what compliance is or how it influences various fields and sectors. The academic knowledge of compliance has remained siloed along different disciplinary domains, regulatory and legal spheres, and mechanisms and interventions. This handbook bridges these divides to provide the first one-stop overview of what compliance is, how we can best study it, and the core mechanisms that shape it. Written by leading experts, chapters offer perspectives from across law, regulatory studies, management science, criminology, economics, sociology, and psychology. This volume is the definitive and comprehensive account of compliance.

The Cambridge Handbook of Artificial Intelligence

2022-08-11 Law
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Release : 2022-08-11
Genre : Law
Kind : eBook
Book Rating : 741/5 ( reviews)

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Book Synopsis The Cambridge Handbook of Artificial Intelligence by : Larry A. DiMatteo

Download or read book The Cambridge Handbook of Artificial Intelligence written by Larry A. DiMatteo. This book was released on 2022-08-11. Available in PDF, EPUB and Kindle. Book excerpt: The technology and application of artificial intelligence (AI) throughout society continues to grow at unprecedented rates, which raises numerous legal questions that to date have been largely unexamined. Although AI now plays a role in almost all areas of society, the need for a better understanding of its impact, from legal and ethical perspectives, is pressing, and regulatory proposals are urgently needed. This book responds to these needs, identifying the issues raised by AI and providing practical recommendations for regulatory, technical, and theoretical frameworks aimed at making AI compatible with existing legal rules, principles, and democratic values. An international roster of authors including professors of specialized areas of law, technologists, and practitioners bring their expertise to the interdisciplinary nature of AI.

The Cambridge Handbook of Cyber Behavior

2023-11-09 Psychology
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Release : 2023-11-09
Genre : Psychology
Kind : eBook
Book Rating : 827/5 ( reviews)

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Book Synopsis The Cambridge Handbook of Cyber Behavior by : Zheng Yan

Download or read book The Cambridge Handbook of Cyber Behavior written by Zheng Yan. This book was released on 2023-11-09. Available in PDF, EPUB and Kindle. Book excerpt: This handbook covers current research in the science of cyber behavior. Written by international scholars from a wide range of disciplines, the chapters focus on four fundamental elements of cyber behavior: users, technologies, activities, and effects. It is the ideal overview of the field for researchers, scholars, and students alike.

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