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The Brand Glossary

2006-09-19 Business & Economics
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Release : 2006-09-19
Genre : Business & Economics
Kind : eBook
Book Rating : 408/5 ( reviews)

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Book Synopsis The Brand Glossary by : Interbrand

Download or read book The Brand Glossary written by Interbrand. This book was released on 2006-09-19. Available in PDF, EPUB and Kindle. Book excerpt: Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.

The Brand Glossary

2017-03-09
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Release : 2017-03-09
Genre :
Kind : eBook
Book Rating : 591/5 ( reviews)

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Book Synopsis The Brand Glossary by : Andres Vrant

Download or read book The Brand Glossary written by Andres Vrant. This book was released on 2017-03-09. Available in PDF, EPUB and Kindle. Book excerpt: We know is still crucial - critical to understand Brand and Branding terms and to have its definitions. Here I am re-delivering (re-designed) an easy-to-use reference that helps define, understand and demystify the most common terms used in this field of Brand Management --according to Interbrand, a practice that, by its very nature, loves to create terms to give form to new ways and ideas. And while you read the language of brands is an invitation for you to share and challenge these definitions-- both in words, and in practice.

The Dictionary of Brand

2004 Business names
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Release : 2004
Genre : Business names
Kind : eBook
Book Rating : 064/5 ( reviews)

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Book Synopsis The Dictionary of Brand by : Marty Neumeier

Download or read book The Dictionary of Brand written by Marty Neumeier. This book was released on 2004. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing Glossary

2002 Business & Economics
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Release : 2002
Genre : Business & Economics
Kind : eBook
Book Rating : 400/5 ( reviews)

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Book Synopsis The Marketing Glossary by : Mark N. Clemente

Download or read book The Marketing Glossary written by Mark N. Clemente. This book was released on 2002. Available in PDF, EPUB and Kindle. Book excerpt: Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

The Human Resources Glossary

2003-12-29 Business & Economics
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Release : 2003-12-29
Genre : Business & Economics
Kind : eBook
Book Rating : 317/5 ( reviews)

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Book Synopsis The Human Resources Glossary by : William R. Tracey

Download or read book The Human Resources Glossary written by William R. Tracey. This book was released on 2003-12-29. Available in PDF, EPUB and Kindle. Book excerpt: The fast paced world of human resources (HR) management, development, and utilization requires HR professionals to fill many roles and speak many "languages." The Human Resources Glossary answers the demand for a single authoritative source that compiles and explains the vocabulary of HR practitioners. This glossary defines HR terms and explains th

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