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The Blockbuster Toy!

2003-09-30 Business & Economics
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Release : 2003-09-30
Genre : Business & Economics
Kind : eBook
Book Rating : 288/5 ( reviews)

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Book Synopsis The Blockbuster Toy! by : Del Vecchio, Gene

Download or read book The Blockbuster Toy! written by Del Vecchio, Gene. This book was released on 2003-09-30. Available in PDF, EPUB and Kindle. Book excerpt: By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status: the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful marketing and, sometimes, the toy�s serendipitous rendezvous with powerful, random events The Blockbuster Toy! How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in today�s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture. Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts. Six chapters discuss blockbuster marketing strategies, all designed tohelp toy-industry professionals ignite te smiles that can make their careers.

Creating Blockbusters!

2012-03-08 Business & Economics
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Release : 2012-03-08
Genre : Business & Economics
Kind : eBook
Book Rating : 292/5 ( reviews)

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Book Synopsis Creating Blockbusters! by : Gene Del Vecchio

Download or read book Creating Blockbusters! written by Gene Del Vecchio. This book was released on 2012-03-08. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.

Toys and Communication

2017-10-14 Social Science
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Release : 2017-10-14
Genre : Social Science
Kind : eBook
Book Rating : 366/5 ( reviews)

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Book Synopsis Toys and Communication by : Luísa Magalhães

Download or read book Toys and Communication written by Luísa Magalhães. This book was released on 2017-10-14. Available in PDF, EPUB and Kindle. Book excerpt: There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.

Toys and Sustainability

2022-02-17 Science
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Release : 2022-02-17
Genre : Science
Kind : eBook
Book Rating : 73X/5 ( reviews)

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Book Synopsis Toys and Sustainability by : Subramanian Senthilkannan Muthu

Download or read book Toys and Sustainability written by Subramanian Senthilkannan Muthu. This book was released on 2022-02-17. Available in PDF, EPUB and Kindle. Book excerpt: This book presents five interesting chapters dealing with the sustainability of toys. The concept of sustainability has reached all industrial sectors these days and being practiced in almost all the sectors. One of the main sectors where sustainability has to be embedded to the core is the toy sector. Needless to enumerate the importance of sustainability in this sector especially when it comes to usage of chemicals and so on. There are various elements associated with the sustainability of toys and there is a dearth of published literature on this subject.

Toys

2011-03-14 Fiction
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Release : 2011-03-14
Genre : Fiction
Kind : eBook
Book Rating : 373/5 ( reviews)

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Book Synopsis Toys by : James Patterson

Download or read book Toys written by James Patterson. This book was released on 2011-03-14. Available in PDF, EPUB and Kindle. Book excerpt: Move over, James Bond and Jason Bourne-superhuman agent Hays Baker fights to save millions of lives in James Patterson's thrilling bestseller. Hays Baker and his wife Lizbeth possess superhuman strength, extraordinary intelligence, stunning looks, a sex life to die for, and two beautiful children. Of course they do-they're Elites, endowed at birth with the very best that the world can offer. But their lives are about to change forever. The top operative for the Agency of Change, Hays has just won the fiercest battle of his career. He has been praised by the President, and is a national hero. But before he can savor his triumph, he receives an unbelievable shock that overturns everything he thought was true. Suddenly Hays is on the other side of the gun, forced to leave his perfect family and fight for his life. Now a hunted fugitive, Hays is thrown into a life he never dreamed possible: fighting to save humans everywhere from extinction. He enlists all of his training to uncover the truth that will save millions of lives, maybe even his own. Compelling and addictive, Toys is an unforgettable spy thriller from the world's #1 writer.

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