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The Best Digital Marketing Campaigns in the World

2011-06-03 Business & Economics
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Release : 2011-06-03
Genre : Business & Economics
Kind : eBook
Book Rating : 636/5 ( reviews)

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Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan. This book was released on 2011-06-03. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

The Best Digital Marketing Campaigns in the World

2011 Business & Economics
Download The Best Digital Marketing Campaigns in the World PDF Online Free

Author :
Release : 2011
Genre : Business & Economics
Kind : eBook
Book Rating : 624/5 ( reviews)

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Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan. This book was released on 2011. Available in PDF, EPUB and Kindle. Book excerpt: Damian Ryan and Calvin Jones, authors of Understanding Digital Marketing, present an overview of the global digital marketing industry. Organized around interviews with leading exponents of the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaign profile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc.

The Best Digital Marketing Campaigns in the World II

2014-03-03 Business & Economics
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Release : 2014-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 692/5 ( reviews)

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Book Synopsis The Best Digital Marketing Campaigns in the World II by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World II written by Damian Ryan. This book was released on 2014-03-03. Available in PDF, EPUB and Kindle. Book excerpt: In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Digital Marketing Strategy

2016-05-03 Business & Economics
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Release : 2016-05-03
Genre : Business & Economics
Kind : eBook
Book Rating : 718/5 ( reviews)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth. This book was released on 2016-05-03. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Understanding Digital Marketing

2012-03-03 Business & Economics
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Release : 2012-03-03
Genre : Business & Economics
Kind : eBook
Book Rating : 283/5 ( reviews)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan. This book was released on 2012-03-03. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

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